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SHEET: Ella-ment Builder Coverage
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Legacy Code | Readable Name | Tier | Builder Play/Playbook | Builder Type | Produces Ella-ment? | Output Tier | Status | Notes / Flags | Generated By (Playbook → Play)
EDITION — Buyer Archetypes (REF Objects) — Each with 6-Pack
REF | ORG:REF:BUYER_ARCHETYPE:STATUS_SEEKERS | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Luxury-focused buyers seeking prestige properties. 6-pack: ICP, VPC, CJM, Brand Script, Moments, Sub-Positioning.
REF | ORG:REF:BUYER_ARCHETYPE:NEXT_GEN_ACHIEVERS | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Young high-earners buying first premium property. 6-pack included.
REF | ORG:REF:BUYER_ARCHETYPE:FAMILY_LEGACY_BUILDERS | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Families buying for long-term roots and generational value. 6-pack included.
REF | ORG:REF:BUYER_ARCHETYPE:VACATION_SECOND_HOME | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Vacation or second home buyers. 6-pack included.
REF | ORG:REF:BUYER_ARCHETYPE:DOWNSIZERS | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Buyers transitioning to smaller, simpler living. 6-pack included.
REF | ORG:REF:BUYER_ARCHETYPE:ENTREPRENEURS | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Business owners buying property as lifestyle + investment. 6-pack included.
REF | ORG:REF:BUYER_ARCHETYPE:DISCREET_LEGACY_BUYERS | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Privacy-focused buyers seeking quiet, high-value acquisitions. 6-pack included.
REF | ORG:REF:BUYER_ARCHETYPE:GLOBAL_JETSETTERS | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | International or multi-city buyers. Property as portfolio asset. 6-pack included.
REF | ORG:REF:BUYER_ARCHETYPE:TROPHY_HUNTERS | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Buyers seeking iconic or landmark properties. 6-pack included.
EDITION — Seller Archetypes (REF Objects) — Each with 6-Pack (Defined by Motivation)
REF | ORG:REF:SELLER_ARCHETYPE:EMPTY_NESTER | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Motivation: kids gone, downsizing or relocating. 6-pack included.
REF | ORG:REF:SELLER_ARCHETYPE:INHERITED_ESTATE | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Motivation: selling inherited property. Emotional complexity. 6-pack included.
REF | ORG:REF:SELLER_ARCHETYPE:FINANCIAL_SELLER | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Motivation: financial pressure driving sale. Time-sensitive. 6-pack included.
REF | ORG:REF:SELLER_ARCHETYPE:RELOCATOR | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Motivation: job/life relocation. Speed and logistics focused. 6-pack included.
REF | ORG:REF:SELLER_ARCHETYPE:DIVORCING_SELLER | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Motivation: divorce settlement. Multi-party dynamics. 6-pack included.
REF | ORG:REF:SELLER_ARCHETYPE:UPGRADER | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Motivation: upgrading to better property. Simultaneous buy/sell. 6-pack included.
EDITION — Agent Network Archetypes (REF Objects) — Each with 6-Pack
REF | ORG:REF:AGENT_ARCHETYPE:REFERRAL_PARTNER | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Out-of-market agents who send/receive referral clients. 6-pack included.
REF | ORG:REF:AGENT_ARCHETYPE:RELOCATION_SPECIALIST | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Agents specializing in relocation clients. 6-pack included.
REF | ORG:REF:AGENT_ARCHETYPE:IN_MARKET_NICHE_PARTNER | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | In-market agents in a complementary niche. Co-marketing potential. 6-pack included.
REF | ORG:REF:AGENT_ARCHETYPE:NEW_LICENSEE_RECRUIT | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Recently licensed agents — recruiting targets. 6-pack included.
REF | ORG:REF:AGENT_ARCHETYPE:RISING_STAR_RECRUIT | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Aspirational mid-career agents — recruiting targets. 6-pack included.
REF | ORG:REF:AGENT_ARCHETYPE:TOP_PRODUCER | EDITION→ORG | Pre-built with edition | Pre-Built | Yes — 6-pack archetype | EDITION | Shipping | Experienced high-volume agents — "elephant hunter" recruiting targets. 6-pack included.
ORG — Pre-Built Brand & Product Context
C1 | ORG:BRAND_CHARACTER | ORG | Pre-built with edition | Pre-Built | Yes — base C1 | ORG | Shipping | Base brand character. Customized at OFFICE via Office Foundation. | (ORG base default / OFFICE customization manual)
C2 | ORG:BRAND_MESSAGING | ORG | Pre-built with edition | Pre-Built | Yes — base C2 | ORG | Shipping | Base brand messaging. Customized at OFFICE via Office Foundation. | (ORG base default / OFFICE customization manual)
C3 | ORG:BRAND_LANGUAGE | ORG | Pre-built with edition | Pre-Built | Yes — base C3 | ORG | Shipping | Base brand language. Customized at OFFICE via Office Foundation. | (ORG base default / OFFICE customization manual)
C4 | ORG:TOUCHPOINT_GUIDE | ORG | Pre-built with edition | Pre-Built | Yes — base C4 | ORG | Shipping | Base touchpoint expression guide. Customized at OFFICE. | (ORG base default / OFFICE customization manual)
A2 | ORG:PRODUCT_SERVICE_GUIDE | ORG | Pre-built with edition | Pre-Built | Yes — A2 | ORG | Shipping | Product/service catalog for the franchise/brand. | (Manual entry / Office Foundation conditional)
B1-B6 | ORG:AGENT_NETWORK_PERSONAS (6 pre-built) | ORG | Pre-built from archetypes at install | Pre-Built | Yes — 6 persona 6-packs | ORG | Shipping | Pre-built from EDITION agent archetypes. Customized at OFFICE via Agent Referral Network Play 1. | Agent Referral Network → Play 1
OFFICE — Built by Playbooks (Set Up Your Office)
D4 | OFFICE:AGENT_VOICE | OFFICE | Agent Voice Print Builder (6 plays) | Existing Playbook | Yes — saved | OFFICE | Existing | Most-referenced ella-ment. Build first. VoicePrintVX format. | Agent Voice Print Builder → Play 6
D5 | OFFICE:AGENT_GOALS | OFFICE | Agent Goal Setting (3 plays) | Existing Playbook | Yes — saved | OFFICE | Existing | Agent Business Goals & KPIs. Strategic compass. | Agent Goal Setting → Play 3
A1 | OFFICE:POSITIONING | OFFICE | Office Foundation (NEW playbook) | New Playbook | Yes — A1 | OFFICE | Planned | Local office positioning statement. | Office Foundation → Play 1
C1 | OFFICE:BRAND_CHARACTER (customized) | OFFICE | Office Foundation (NEW playbook) | New Playbook | Yes — customized C1 | OFFICE | Planned | Inherits from ORG:BRAND_CHARACTER, customized for local office. | (ORG base default / OFFICE customization manual)
C2 | OFFICE:BRAND_MESSAGING (customized) | OFFICE | Office Foundation (NEW playbook) | New Playbook | Yes — customized C2 | OFFICE | Planned | Inherits from ORG:BRAND_MESSAGING, customized for local office. | (ORG base default / OFFICE customization manual)
C3 | OFFICE:BRAND_LANGUAGE (customized) | OFFICE | Office Foundation (NEW playbook) | New Playbook | Yes — customized C3 | OFFICE | Planned | Inherits from ORG:BRAND_LANGUAGE, customized for local office. | (ORG base default / OFFICE customization manual)
C4 | OFFICE:TOUCHPOINT_GUIDE (customized) | OFFICE | Office Foundation (NEW playbook) | New Playbook | Yes — customized C4 | OFFICE | Planned | Inherits from ORG:TOUCHPOINT_GUIDE, customized for local office. | (ORG base default / OFFICE customization manual)
C5 | OFFICE:BRAND_STYLE_GUIDE | OFFICE | Office Foundation (NEW playbook) | New Playbook | Yes — C5 | OFFICE | Planned | NEW ella-ment. Visual/design brand standards at sub-org level. | (Manual entry)
A3 | OFFICE:COMPETITIVE_LANDSCAPE | OFFICE | Office Foundation (NEW playbook) | New Playbook | Yes — A3 | OFFICE | Planned | Local competitive analysis. Refreshed via Office Context Refresh. | Office Foundation → Play 2
A4 | OFFICE:PESTLE | OFFICE | Office Foundation (NEW playbook) | New Playbook | Yes — A4 | OFFICE | Planned | Local macro-environment analysis. Refreshed via Office Context Refresh. | Office Foundation → Play 3
A5 | OFFICE:ZEITGEIST | OFFICE | Office Foundation (NEW playbook) | New Playbook | Yes — A5 | OFFICE | Planned | Cultural/social context. Refreshed via Office Context Refresh. | Office Foundation → Play 4 / Office Context Refresh → Play 2
A6 | OFFICE:MARKET_CONDITIONS | OFFICE | Office Foundation (NEW playbook) | New Playbook | Yes — A6 | OFFICE | Planned | Market Headwinds & Tailwinds. Was standalone playbook; now absorbed into Office Foundation. | Local Market Intelligence → Play 3 / Office Context Refresh → Play 1
A7 | OFFICE:MIGRATION_PATTERNS | OFFICE | Office Foundation (NEW playbook) | New Playbook | Yes — A7 | OFFICE | Planned | NEW ella-ment. Population/migration trends. Refreshed via Office Context Refresh. | (Enriching input, not builder-created)
CX1 | OFFICE:BROKERAGE_BRIEF | OFFICE | Office Foundation (NEW playbook) — conditional | New Playbook | Yes — CX1 saved | OFFICE | Planned | Broker-owners only. Absorbed from standalone play into Office Foundation as conditional play. | Office Foundation → Play 5 (conditional)
CX2 | OFFICE:CONTENT_PILLARS | OFFICE | Content Strategy (NEW playbook) — Play 1 | New Playbook | Yes — CX2 saved | OFFICE | Planned | Was standalone playbook; now Play 1 of Content Strategy. | Content Pillars → Play 2
CX6 | OFFICE:SEO_KEYWORDS | OFFICE | Content Strategy (NEW playbook) — Play 2 | New Playbook | Yes — CX6 | OFFICE | Planned | NEW builder play. For website/landing page plays. | (Manual entry / reference)
CX3 | OFFICE:CONTENT_CALENDAR | OFFICE | Office Social Post Planner — Play 2 | Saved Output | Yes — needs save annotation | OFFICE | Needs Fix | FLAG: Play 2 produces CX3 but spec doesn't annotate as ella-ment save. | Content Strategy → Play 2
CX4 | OFFICE:CONTENT_STRATEGY | OFFICE | Office Social Post Planner — Play 1 | Saved Output | Yes — needs save annotation | OFFICE | Needs Fix | FLAG: Play 1 produces CX4 but spec doesn't annotate as ella-ment save. | Content Strategy → Play 1
OFFICE — Built by Playbooks (Grow Your Network)
B1-B6 | OFFICE:AGENT_NETWORK_PERSONAS (customized) | OFFICE | Agent Referral Network — Play 1 (NEW playbook) | New Playbook | Yes — customized B1-B6 | OFFICE | Planned | Selects and customizes from ORG pre-built archetypes for local office context. | Agent Referral Network → Play 1
OFFICE — No Tier (Accumulated)
CX7 | PRIOR_OUTPUTS | (none) | Accumulated from all plays | Saved Output | Accumulated automatically | (none) | Existing | No tier. Accumulates across all workspace activity. | (Automatic / system-managed)
PROP — Built by Property Bot Playbook (Win a Listing)
D1 | PROP:PROPERTY_BRIEF | PROP | Property Bot (NEW playbook) — Play 1 | New Playbook | Yes — D1 | PROP | Planned | One per listing. Property Bot is always Step 1 in new listing workspace. | Property Bot → Play 1
D3A-E | PROP:BUYER_PERSONAS | PROP | Property Bot (NEW playbook) — Play 2 | New Playbook | Yes — 3-5 personas w/ 6-packs | PROP | Planned | Auto-suggests from buyer archetypes; may create variations. Sub-addressed (D3A, D3B, etc.). | Property Bot → Play 2
D2 | PROP:SELLER_PERSONA | PROP | Property Bot (NEW playbook) — Play 3 | New Playbook | Yes — 1 persona w/ 6-pack + DISC | PROP | Planned | Asks seller motivation, pulls archetype or creates variation. | Property Bot → Play 3
D6 | PROP:PROPERTY_COMPETITORS | PROP | Property Bot (NEW playbook) — Play 4 | New Playbook | Yes — D6 | PROP | Planned | NEW ella-ment. Competing properties. Changes frequently. | Property Bot → Play 4
CONSUMING PLAYBOOKS (Require Property Bot to have run first)
— | (Luxury Listing Presentation Builder) | PROP | Consumes D1, D3 from Property Bot | Consumer | No — reads only | — | Existing | Requires Property Bot. If ella-ments missing, warns user to run Property Bot first.
— | (White Glove Seller Experience Builder) | PROP | Consumes D2 from Property Bot | Consumer | No — reads only | — | Existing | Requires Property Bot. If ella-ments missing, warns user to run Property Bot first.
— | (Confirm the Win) | PROP | Consumes D1, D2 from Property Bot | Consumer | No — reads only | — | Existing | Requires Property Bot. If ella-ments missing, warns user to run Property Bot first.

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SHEET: Build Sequence
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Phase | Step | Name | Type | Ella-ments Produced | Output Tier | Section | Prerequisites | Notes
Phase 1 — Office Foundation | 1 | Agent Voice Print Builder | Playbook | OFFICE:AGENT_VOICE | OFFICE | Set Up Your Office | None (first playbook) | Build first. Most-referenced ella-ment. 6 plays.
Phase 1 — Office Foundation | 2 | Agent Goal Setting | Playbook | OFFICE:AGENT_GOALS | OFFICE | Set Up Your Office | OFFICE:AGENT_VOICE (enriching) | Strategic compass. 3 plays.
Phase 1 — Office Foundation | 3 | Office Foundation | Playbook | OFFICE:POSITIONING, OFFICE:BRAND_CHARACTER-STYLE_GUIDE (C1-C5), OFFICE:COMPETITIVE_LANDSCAPE, OFFICE:PESTLE, OFFICE:ZEITGEIST, OFFICE:MARKET_CONDITIONS, OFFICE:MIGRATION_PATTERNS, OFFICE:BROKERAGE_BRIEF (conditional) | OFFICE | Set Up Your Office | ORG C1-C4 bases, MLS data | NEW. Combines brand + market + intel. 12 ella-ments. CX1 conditional for broker-owners.
Phase 1 — Office Foundation | 4 | Content Strategy | Playbook | OFFICE:CONTENT_PILLARS, OFFICE:SEO_KEYWORDS | OFFICE | Set Up Your Office | OFFICE:AGENT_VOICE, OFFICE:BRAND_CHARACTER, OFFICE:BRAND_LANGUAGE, OFFICE:POSITIONING (enriching) | NEW. Play 1 = Content Pillars. Play 2 = SEO Keywords.
Phase 1 — Office Foundation | 5 | Office Social Post Planner | Playbook | OFFICE:CONTENT_CALENDAR, OFFICE:CONTENT_STRATEGY | OFFICE | Set Up Your Office | OFFICE:BROKERAGE_BRIEF, OFFICE:AGENT_VOICE, OFFICE:CONTENT_PILLARS (enriching) | Needs save annotations for CX3/CX4. 3 plays.
Phase 2 — Network | 6 | Agent Referral Network | Playbook | OFFICE:AGENT_NETWORK_PERSONAS (customized B1-B6) + referral content | OFFICE | Grow Your Network | ORG:AGENT_NETWORK_PERSONAS, OFFICE:AGENT_VOICE, OFFICE:BRAND_CHARACTER | NEW. 3 plays. Play 1 builds ella-ments; Plays 2-3 produce content.
Phase 3 — Per-Listing | 7 | Property Bot | Playbook | PROP:PROPERTY_BRIEF, PROP:BUYER_PERSONAS, PROP:SELLER_PERSONA, PROP:PROPERTY_COMPETITORS | PROP | Win a Listing | MLS data, ORG buyer/seller archetypes, all OFFICE context | NEW. 4 plays. Always Step 1 in new listing workspace. Auto-suggests buyer archetypes; asks seller motivation.
Ongoing — Refresh |  | Office Context Refresh | Playbook | OFFICE:COMPETITIVE_LANDSCAPE, OFFICE:PESTLE, OFFICE:ZEITGEIST, OFFICE:MARKET_CONDITIONS, OFFICE:MIGRATION_PATTERNS refreshed | OFFICE | Set Up Your Office | Previous versions of A3-A7 | NEW. Periodic refresh of market-sensitive ella-ments.

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SHEET: Architecture Tiers
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Tier | Maps To | Description | Ella-ments | Pre-Built? | Workspace Type | Notes
EDITION | Product Template | Template libraries that ship with the Ella product. Archetypes are the reference models. | 9 Buyer Archetypes (by lifestyle), 6 Seller Archetypes (by motivation), 6 Agent Network Archetypes — each with full 6-pack | Yes — all pre-built | N/A | Copied to ORG at edition install. Can be manually edited at ORG.
ORG | Organization | Franchise or brand-level context. Pre-built at install from edition. | A2, C1-C4 (bases), B1-B6 (6 agent network personas pre-built from archetypes) | Yes — all pre-built | N/A | Everything at ORG ships pre-built. Buyer/seller archetypes available as REF templates.
OFFICE | Sub-Organization | Local office or individual agent context. Built via playbooks. Office workspace preconfigured at user provisioning — empty until playbooks run. | D4, D5, A1, C1-C5 (customized), A3-A7, CX1, CX2, CX3, CX4, CX6, B1-B6 (customized) | No — built via playbooks | Office Workspace | Preconfigured at provisioning. Bot dynamically generated from ORG + OFFICE ella-ments.
PROP | Workspace | Per-listing property bot. One workspace per listing. Property Bot playbook always runs first. | D1, D2 (sub-addressed), D3A-E (sub-addressed, 3-5 personas), D6 | No — built via Property Bot playbook | Property Workspace | Bot dynamically generated from ORG + OFFICE + PROP ella-ments. Luxury/White Glove/Confirm the Win consume, don't build.

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SHEET: Section Assignments
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Section | Playbook / Play | Type | Edition | Status | Notes
Set Up Your Office
Set Up Your Office | Agent Voice Print Builder | Playbook | Standard | Existing | 6 plays. Builds OFFICE:AGENT_VOICE.
Set Up Your Office | Agent Goal Setting | Playbook | Standard | Existing | 3 plays. Builds OFFICE:AGENT_GOALS.
Set Up Your Office | Office Foundation | Playbook | Standard | New | Combines brand setup + market setup + market intel. Builds 12 ella-ments. CX1 conditional.
Set Up Your Office | Content Strategy | Playbook | Standard | New | Play 1 = Content Pillars, Play 2 = SEO Keywords.
Set Up Your Office | Office Social Post Planner | Playbook | Standard | Existing | 3 plays. Produces CX3, CX4 (needs save annotations).
Set Up Your Office | Office Context Refresh | Playbook | Standard | New | Refreshes A3-A7 periodically.
Win a Listing
Win a Listing | Property Bot | Playbook | Standard | New | 4 plays. Always Step 1 in new listing workspace. Builds D1, D2, D3, D6.
Win a Listing | Confirm the Win | Playbook | Standard | Existing | Consumes Property Bot ella-ments. Warns if missing.
Win a Listing | Property Marketing Plan | Playbook | Standard | Existing | Consumes D1, D3.
Win a Listing | Luxury Listing Presentation Builder | Playbook | Luxury | Existing | Consumes D1, D3 from Property Bot. No longer builds them.
Win a Listing | White Glove Seller Experience Builder | Playbook | Luxury | Existing | Consumes D2 from Property Bot. No longer builds it.
Promote a Listing
Promote a Listing | 14 Day Launch Blitz | Playbook | Standard | Existing | 
Promote a Listing | Listing Landing Page | Playbook | Standard | Existing | 
Promote a Listing | Listing Launch Momentum | Playbook | Standard | Existing | 
Promote a Listing | New Listing Social Engine | Playbook | Standard | Existing | 
Promote a Listing | Open House Game Plan | Playbook | Standard | Existing | 
Promote a Listing | Pre-Launch Listing | Playbook | Standard | Existing | 
Promote a Listing | Property Website Builder | Playbook | Standard | Existing | 
Promote a Listing | Paid Media Campaign Planner | Playbook | Luxury | Existing | 
Grow Your Network
Grow Your Network | Agent Referral Network | Playbook | Standard | New | 3 plays. Builds customized B-tier + content.
Grow Your Network | Agent Market Intel Sharing | Play | Standard | New | Standalone play. Targets B-tier agent personas.
Grow Your Network | High-Trust Partner Strategy | Play | Standard | Existing | Moved from Market Your Office.
Market Your Office
Market Your Office | Brokerage Talent Attraction | Playbook | Standard | Modified | Now references 3 recruiting archetypes from B-tier. Light-touch B-tier option.
Market Your Office | Lead Nurturing | Playbook | Standard | Modified | Light-touch optional step for B-tier agent persona nurture.
Market Your Office | Office PR Planner | Playbook | Luxury | Existing | 
Market Your Office | Office Paid Media Planner | Playbook | Standard | Existing | 
Market Your Office | Stay Top of Mind | Playbook | Standard | Modified | Light-touch optional step for B-tier agent persona nurture.
Standalone Plays (run independently)
(Standalone) | Neighbor Post-Sale Value Letter | Play | Standard | Existing | Runs independently. Not section-assigned.
(Standalone) | Listing Social Post | Play | Standard | Existing | Runs independently.
(Standalone) | Property Negotiation Messaging Toolkit | Play | Standard | Existing | Runs independently.
(Standalone) | Agent Social Post Writer | Play | Standard | Existing | Runs independently.
(Standalone) | Seller Status Update | Play | Standard | Existing | Runs independently.
(Standalone) | Listing Video Planner | Play | Standard | Existing | Runs independently.
(Standalone) | Buyer-Specific Competitive Position Cards | Play | Standard | Existing | Runs independently.