═══════════════════════════════════════════════════════════════════════════════ ELLA REAL ESTATE EDITION — SYSTEM MANIFEST ═══════════════════════════════════════════════════════════════════════════════ Table of contents and build sequence for the complete system package Reverse-engineered from 9 standalone plays + 27 playbooks Four-Tier Context Model: EDITION → ORG → OFFICE → PROP SYSTEM: Ella Real Estate Edition DATE: 2026-02-12 REVISION: 2.0 (Architectural Redesign) ═══════════════════════════════════════════════════════════════════════════════ FILE INVENTORY ═══════════════════════════════════════════════════════════════════════════════ FILE PURPOSE ───────────────────────────────────────────────────────────────────────────── 00-system-instructions.txt Master prompt (10 sections). Defines system identity, four-tier context model (EDITION → ORG → OFFICE → PROP), behavioral rules (ALWAYS/NEVER/WHEN), voice cascade architecture, framework reference guide (32 frameworks), ella-ment loading instructions (31 active ella-ments), knowledge file usage instructions (7 files with ACTIVATE/KEY SECTIONS/NEVER per file), custom ella-ment instruction reference (30 active, GOVERNS/ACTIVATE/ CONNECTS TO/ENFORCE pattern), domain-specific rules (fair housing, property accuracy, seller confidentiality, DISC invisibility, negotiation ethics, market integrity, content originality, agent network relationship integrity), integration guidance, and output standards. 01-author-voice-profile.txt System voice profile (Ella's guide voice). 11 dimensions: core personality, tone, metaphor domains, values, signature phrases, structure patterns, avoidances, audience adaptation, rhetorical strategies, evidence style, meta preferences. This is how Ella speaks to agents — NOT the agent's voice. 02-system-job.txt System single job, reading-to-doing gap, primary audience definition, outcome map (10 outcomes), and sub-job catalog (67 sub-jobs across 7 categories: Foundation, Listing Marketing, Client Communications, Agent Practice, Brokerage Operations, Market Intel). 03-framework-catalog.txt Complete catalog of 32 frameworks in 4 categories: Philosophical (5), Diagnostic (8), Strategic (9), Tactical (10). Each with type, origin, usage context, components, and relationship map. 04-ella-ment-map.txt Complete ella-ment inventory: A1-A7, B1-B6, C1-C5, D1-D6, CX1-CX7 (CX5 retired). 31 active ella-ments with four-tier assignments. Per ella-ment: definition, schema, format, tier justification, usage, and custom instruction seeds (Governs, Activate, Connections, Enforce). Includes 21 archetypes (9 buyer, 6 seller, 6 agent network), 3 EDITION:REF: libraries, dependency map (9 standalone plays + 27 playbooks), and builder play specs. 05-play-playbook-specs.txt Complete architectural specification: 5 edition sections, play catalog (10 ella-ment builders + 9 standalone + 27 playbook summaries), 27 playbook outlines with play sequences, 9 full standalone play specs, playbook- embedded play import headers, handoff instructions with 7-phase build order. 06-edition-guide.txt Edition defaults template (16 sections): overview, standard ella-ments (A/B/C with readable naming), edition-specific ella-ments (D-tier + CX-tier), 21 audience archetypes with voice shifts, channel set (8 channels), playbook patterns, knowledge sourcing with four-tier inheritance, audience-awareness principle, context encoding, play builder adaptations, tags taxonomy, 5 section assignments, edition tiers, import header defaults, milestone defaults, save output defaults. Runtime copy at: Edition Guides/real-estate.md 07-system-manifest.txt This file. Table of contents, build sequence, dependency order, and system statistics. 08-play-build-queue.txt Enriched spec sheet for the play-builder skill. Contains every standalone play in dependency order with auto-build- ready detail: core fields, import header fields, enriched fields (Runner, Audience, Not-For, What You'll Need, Knowledge Sources table, Marketing Filter table, Voice Shifts, Guardrails), and auto-build context briefing. Output folder: Plays/ 09-playbook-build-queue.txt Enriched spec sheet for the playbook skill. Contains every playbook in CARE-sequenced order with auto-build- ready detail: core fields, import header fields, enriched fields (Category, Audience Tag, Primary User, Design Intent, per-play metadata, Context Deepening, Milestones, Prerequisites, FMP table, Cross-Cutting Rules, Channel Hierarchy, Context Source Map, Output Structure, Cross-Play Connections, Wrapper Config, Verification Flags), and auto-build context briefing. Output folder: Playbooks/[playbook-slug]/ 10-system-setup-guide.txt Human setup guide. Master 9-step checklist for bringing the edition live in Ellavator AI: create edition, create sections (4), create tags (37 across 6 categories), upload knowledge files (7), set system instructions, enter custom ella-ment instructions (30), import plays and playbooks, upload edition guide runtime copy, final verification. 11-tag-list.txt Complete tag taxonomy. All tags organized by 6 categories (Situation, Audience, Output Type, Goal, Effort, Role) with per-tag descriptions and usage guidance. 37 total tags. 12-section-list.txt Section assignments. 4 edition sections with purposes and playbook assignments: Get Started (7), Win a Listing (5), Promote a Listing (8), Market Your Office (7). 27 total playbook assignments. 13-custom-ella-ment-instructions.txt Per-ella-ment custom instructions for all 30 active ella-ments (CX5 retired — skipped). Each follows the GOVERNS / ACTIVATE / CONNECTS TO / ENFORCE pattern with {filename} and {companyName} template variables. Ready for direct paste into Ellavator's per-ella-ment instruction field. ═══════════════════════════════════════════════════════════════════════════════ DIRECTORY STRUCTURE ═══════════════════════════════════════════════════════════════════════════════ real-estate-edition/ ├── system-scanner/ │ ├── 00-system-instructions.txt │ ├── 01-author-voice-profile.txt │ ├── 02-system-job.txt │ ├── 03-framework-catalog.txt │ ├── 04-ella-ment-map.txt │ ├── 05-play-playbook-specs.txt │ ├── 06-edition-guide.txt │ ├── 07-system-manifest.txt │ ├── 08-play-build-queue.txt │ ├── 09-playbook-build-queue.txt │ ├── 10-system-setup-guide.txt │ ├── 11-tag-list.txt │ ├── 12-section-list.txt │ ├── 13-custom-ella-ment-instructions.txt │ └── ARCHITECTURE.md ├── Edition Guides/ │ └── real-estate.md (runtime copy of 06-edition-guide.txt) ├── Plays/ (standalone plays — built from 08) │ ├── neighbor-post-sale-value-letter.md │ ├── listing-social-post.md │ ├── property-negotiation-messaging-toolkit.md │ ├── agent-social-post-writer.md │ ├── seller-status-update.md │ ├── listing-video-planner.md │ ├── buyer-competitive-position-cards.md │ ├── agent-market-intel-sharing.md (NEW) │ └── high-trust-partner-strategy.md (MOVED from playbook to standalone) └── Playbooks/ (playbooks — built from 09) ├── 14-day-launch-blitz/ ├── agent-goal-setting/ ├── agent-referral-network/ (NEW) ├── agent-voice-print-builder/ ├── brokerage-talent-attraction/ ├── confirm-the-win/ ├── content-pillars/ ├── content-strategy/ (NEW) ├── lead-nurturing/ ├── listing-landing-page/ ├── listing-launch-momentum/ ├── local-market-intelligence/ ├── luxury-listing-presentation-builder/ ├── new-listing-social-engine/ ├── office-context-refresh/ (NEW) ├── office-foundation/ (NEW) ├── office-paid-media-planner/ ├── office-pr-planner/ ├── office-social-post-planner/ ├── open-house/ ├── paid-media-campaign-planner/ ├── pre-launch-listing/ ├── property-bot/ (NEW) ├── property-marketing-plan/ ├── property-website-builder/ ├── stay-top-of-mind/ └── white-glove-seller-experience-builder/ ═══════════════════════════════════════════════════════════════════════════════ BUILD SEQUENCE ═══════════════════════════════════════════════════════════════════════════════ STEP 1: BUILD STANDALONE PLAYS ───────────────────────────────────────────────────────────────────────────── Tool: play-builder skill Input: 08-play-build-queue.txt Output: Plays/ folder (9 standalone plays) Sequence: Work through 08 sequentially. Each play entry is auto-build-ready. Notes: All 9 standalone plays are independent — no ella-ment builder plays in the standalone queue (those are embedded in playbooks now). STEP 2: BUILD PLAYBOOKS ───────────────────────────────────────────────────────────────────────────── Tool: playbook skill Input: 09-playbook-build-queue.txt Output: Playbooks/ folder (27 playbooks, each in own subfolder) Sequence: Work through 09 in dependency order. Each entry is auto-build-ready. Phase 1 — Foundation (Set Up Your Office): Agent Voice Print Builder, Agent Goal Setting, Content Pillars, Local Market Intelligence, Office Foundation, Content Strategy, Office Context Refresh Phase 2 — Listing Prep (Win a Listing): Property Bot, Confirm the Win, Property Marketing Plan, Luxury Listing Presentation Builder, White Glove Seller Experience Builder Phase 3 — Listing Promotion (Promote a Listing): 14 Day Launch Blitz, Listing Landing Page, Listing Launch Momentum, New Listing Social Engine, Open House, Pre-Launch Listing, Property Website Builder, Paid Media Campaign Planner Phase 4 — Network Building (Grow Your Network): Agent Referral Network, High-Trust Partner Strategy Phase 5 — Practice & Office (Market Your Office): Brokerage Talent Attraction, Lead Nurturing, Office PR Planner, Office Paid Media Planner, Office Social Post Planner, Stay Top of Mind STEP 3: VERIFY COVERAGE AND FOLDER STRUCTURE ───────────────────────────────────────────────────────────────────────────── Verification checklist: ✓ All 9 standalone plays exist in Plays/ as .md files ✓ All 27 playbooks exist in Playbooks/ with own subfolders ✓ Each playbook subfolder contains: wrapper file + all play files ✓ Every file has complete import headers (###PLAY SETTINGS### or ###PLAYBOOK SETTINGS###) ✓ All tags use valid slugs from the tags taxonomy ✓ All SECTION values are one of: Get Started, Win a Listing, Promote a Listing, Market Your Office (NOTE: Some built playbook wrappers still use older 5-section names — "Set Up Your Office" and "Grow Your Network" — see SYSTEM STATISTICS note) ✓ All EDITION values are Standard or Luxury ✓ Every playbook has at least 1 milestone play ✓ All milestone titles ≤30 chars/line ≤2 lines ✓ All milestone descriptions ≤50 chars/line ≤3 lines ✓ STEP N SAVE OUTPUT count matches actual step count per play ✓ Edition Guides/real-estate.md exists and is accessible ✓ Voice cascade ella-ments (D4, C1, C3) are built before content plays run ✓ Four-tier inheritance verified: PROP → OFFICE → ORG → EDITION ✓ All 5 new playbooks present (Office Foundation, Content Strategy, Property Bot, Agent Referral Network, Office Context Refresh) ═══════════════════════════════════════════════════════════════════════════════ ELLA-MENT BUILDER DEPENDENCY ORDER ═══════════════════════════════════════════════════════════════════════════════ Build ella-ments in this order (each depends on the previous): PHASE 1 — OFFICE FOUNDATION (run once per agent/office) 1. D4 Agent Voice Print (OFFICE:AGENT_VOICE) Via: Agent Voice Print Builder playbook (6 plays) ← Build FIRST (most-referenced ella-ment) 2. D5 Agent Business Goals (OFFICE:AGENT_GOALS) Via: Agent Goal Setting playbook (3 plays) ← Enriched by D4 3. CX2 Content Pillars Guide (OFFICE:CONTENT_PILLARS) Via: Content Pillars playbook (2 plays) ← Uses D4, C1, C3, A1 4. A1 + A3 + A4 + A5 (+ conditionally CX1) Via: Office Foundation playbook (5 plays) Builds: OFFICE:POSITIONING, OFFICE:COMPETITIVE_LANDSCAPE, OFFICE:PESTLE, OFFICE:ZEITGEIST, and optionally OFFICE:BROKERAGE_BRIEF ← Uses agent/broker knowledge, market data 5. A6 Market Conditions (OFFICE:MARKET_CONDITIONS) Via: Local Market Intelligence playbook (3 plays) ← Uses MLS access, market data 6. CX4 + CX3 (OFFICE:CONTENT_STRATEGY + OFFICE:CONTENT_CALENDAR) Via: Content Strategy playbook (2 plays) ← Requires CX2; uses D4, C1, C3, A1 PHASE 2 — PER-LISTING SETUP (run once per property) 7. D1 + D3 + D2 + D6 (Property workspace) Via: Property Bot playbook (4 plays) Builds: PROP:PROPERTY_BRIEF, PROP:BUYER_PERSONAS, PROP:SELLER_PERSONA, PROP:PROPERTY_COMPETITORS ← Uses MLS data, agent knowledge, EDITION:REF:BUYER_ARCHETYPES, EDITION:REF:SELLER_ARCHETYPES ← Property Bot ALWAYS runs first in any new PROP workspace PHASE 3 — NETWORK SETUP (run once, refresh periodically) 8. B1-B6 Agent Network Personas Via: Agent Referral Network playbook (3 plays) Builds: AGENT_NETWORK_ICP, VPC, CJM, BRAND_SCRIPT, MOMENTS, POSITIONING ← Uses EDITION:REF:AGENT_NETWORK_ARCHETYPES PHASE 4 — PERIODIC REFRESH 9. A6 + A5 (Market Conditions + Zeitgeist) Via: Office Context Refresh playbook (2 plays) ← Run monthly/quarterly to keep market-sensitive ella-ments current ═══════════════════════════════════════════════════════════════════════════════ SYSTEM STATISTICS ═══════════════════════════════════════════════════════════════════════════════ Total system scanner files: 14 (00 through 13) + ARCHITECTURE.md Total frameworks: 32 (5 philosophical, 8 diagnostic, 9 strategic, 10 tactical) Total ella-ments: 31 active (A1-A7, B1-B6, C1-C5, D1-D6, CX1-CX7 minus retired CX5) Section A (Business): 7 (A1-A7, including NEW A7 Migration Patterns) Section B (Agent Network): 6 (B1-B6, REDEFINED as agent-to-agent personas) Section C (Brand): 5 (C1-C5, including NEW C5 Brand Style Guide) Section D (Domain): 6 (D1-D6, including NEW D6 Property Competitors) Section CX (Workspace): 7 (CX1-CX7, CX5 RETIRED) Total EDITION:REF: libraries: 3 (Buyer Archetypes, Seller Archetypes, Agent Network Archetypes) Total archetypes: 21 (9 buyer, 6 seller, 6 agent network) Total standalone plays: 9 Total playbooks: 27 (5 NEW: Office Foundation, Content Strategy, Property Bot, Agent Referral Network, Office Context Refresh) Total playbook-embedded plays: ~95 Total edition sections: 4 (Get Started, Win a Listing, Promote a Listing, Market Your Office) Total tag categories: 6 (37 individual tags) NOTE: Play/playbook specs (05) reference 5 build-phase sections with different names (Set Up Your Office, Grow Your Network). The edition guide (06) and section list (12) define 4 user-facing sections. Some built playbook wrappers use the older 5-section names. This is a known discrepancy to reconcile in a future update pass on the playbook import headers. Total audience archetypes: 21 (with voice shift guidance) Total channels: 8 Context tiers: 4 (EDITION → ORG → OFFICE → PROP) Total custom ella-ment instructions: 30 (all active ella-ments, CX5 retired) Total knowledge file instructions: 7 (files 01-07, in system instructions Section 6) System instructions sections: 10 (up from 8; added Sections 6 and 7)