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PARTNERNOMICS SYSTEM SETUP GUIDE
Module 10: System Scanner Pipeline — Deployment Guide
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SYSTEM: Partnernomics Partnership Program Builder
EDITION: Standard
SOURCE: "LAUNCH" by Mark Brigman, Ph.D.
VERSION: 1.0
DATE: 2026-02-12

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PREREQUISITES
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BEFORE YOU BEGIN, confirm you have:

✓ Ellavator platform account with system creation access
✓ System scanner output files (this package: modules 00-13)
✓ Access to import tools or manual file upload capability
✓ 30-60 minutes for complete import sequence
✓ Text editor or file manager for organizing files during import
✓ One designated system administrator for managing imports

TECHNICAL REQUIREMENTS:
✓ Ellavator API/interface access
✓ File upload capability (14 assembly files minimum)
✓ Ability to create custom system from template
✓ Access to framework, ella-ment, and play management tools

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IMPORT ORDER
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CRITICAL: Follow this sequence exactly. Files depend on files imported before them.
Do NOT skip steps or reorder.

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STEP 1: SYSTEM FOUNDATION (5 Files)
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Import these files as foundational system context. They define what the system
is and how it thinks. All downstream imports depend on these.

IMPORT 1: 00-system-instructions.txt
  Action: Import as "System Instructions" or "Master Prompt"
  Purpose: Master behavioral rules, all 26 frameworks, all 14 ella-ments, behavioral guardrails
  Required For: All downstream imports, all user interactions
  Verify After: System AI responds with Partnernomics context (mention frameworks, ella-ments, sections)

IMPORT 2: 01-author-voice-profile.txt
  Action: Import as "Voice Profile" or "Author Voice"
  Purpose: Mark Brigman's linguistic DNA, voice cascade, tone instructions
  Required For: Play and playbook content generation
  Verify After: System produces Brigman-style language (methodical, conversational, executive)

IMPORT 3: 02-system-job.txt
  Action: Import as "System Job Definition"
  Purpose: Single job, 16 sub-jobs, audience definition, outcome map
  Required For: Understanding system scope and target users
  Verify After: System can articulate "what this system does" and "who it's for"

IMPORT 4: 03-framework-catalog.txt
  Action: Import as "Framework Catalog" or "Framework Reference"
  Purpose: Complete inventory of all 26 Partnernomics frameworks
  Required For: Framework loads in plays/playbooks, cross-referencing
  Verify After: System can reference frameworks by number and name (#1 = QLP, #2 = ICP Reverse-Engineering, etc.)

IMPORT 5: 04-ella-ment-map.txt
  Action: Import as "Ella-Ment Map" or "Knowledge Artifacts"
  Purpose: Specification of all 14 ella-ments (6 standard + 8 custom), tiers, dependencies
  Required For: Ella-ment tracking, builder play management
  Verify After: System recognizes all 14 ella-ments and their tiers (A1/A2, B1/B2, C1/C2, D1-D8)

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STEP 2: ASSEMBLY CONFIGURATION (4 Files)
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Import these files to configure how the system is organized and tagged.

IMPORT 6: 06-edition-guide.txt
  Action: Import as "Edition Guide" or "Edition Specification"
  Purpose: Edition overview, section definitions, playbook patterns, default configurations
  Required For: Play and playbook generation, section navigation
  Verify After: System understands "Plan Your Program" and other 4 sections

IMPORT 7: 11-tag-list.txt
  Action: Import as "Tag Taxonomy" or "Tag Definitions"
  Purpose: Complete inventory of 48 tags across 6 categories
  Required For: Play tagging, filtering, audience targeting
  Verify After: System can apply valid tags from taxonomy (no undefined tags)

IMPORT 8: 12-section-list.txt
  Action: Import as "Section List" or "Section Definitions"
  Purpose: All 4 sections, chapters, timelines, play sequences
  Required For: Playbook organization, section gating
  Verify After: System can navigate between sections and explain "Program First, Partners Second" gate

IMPORT 9: 13-custom-ella-ment-instructions.txt
  Action: Import as "Ella-Ment Instructions" or "Custom Artifact Specs"
  Purpose: Detailed build instructions for all 8 custom D-tier ella-ments
  Required For: Builder play execution, custom ella-ment validation
  Verify After: System can explain what each D ella-ment is and what each builder play produces

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STEP 3: ELLA-MENT SETUP (6-8 Ella-ments)
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Set up all 14 ella-ments in the system. 6 are standard (provided during Ellavator
onboarding); 8 are custom Partnernomics ones.

STANDARD ELLA-MENTS (6 Total — Usually Pre-Filled):

A1: Company Positioning
  Status: Usually filled in during system setup
  If missing: Ask user to provide or run "Company Positioning" play
  Includes: Company name, value proposition, product lines, revenue model, competitive differentiators

A2: Partnership Program Vision & Goals
  Status: Built through SPP play (PB3)
  If missing: User completes this during first playbook run
  Includes: 3 S.M.A.R.T. goals for partnership program

B1: Ideal Customer Profile (ICP)
  Status: Built through Builder B1 play
  If missing: Run Builder B1 first
  Includes: Firmographic, demographic, psychographic attributes; weighted importance scores

B2: Customer Buying Journey & Influence Map
  Status: Built through ecosystem play or user input
  If missing: Run PB2 Play 1 (Ecosystem Analysis)
  Includes: Journey stages, stakeholders, influence points, information sources

C1: Brand Voice & Partnership Value Proposition
  Status: Usually filled in during system setup
  If missing: Ask user to provide or build during Term Sheet play
  Includes: Tone, key messages, differentiators, partner benefits

C2: Brand Positioning in Partner Ecosystem
  Status: Optional; filled during setup if desired
  If missing: Not required; system proceeds without it
  Includes: Competitive positioning relative to partners


CUSTOM ELLA-MENTS (8 Total — Built by Builder Plays):

D1: Partnership Context
  Builder: Run partnernomics-play-articulate-partnership-context-business-case.txt
  Includes: Business drivers, market context, partnership vision, competitive landscape

D2: Partner Ecosystem Analysis
  Builder: Run partnernomics-play-map-partner-ecosystem.txt
  Includes: 10+ partner categories, Before/During/After stages, strategic value rankings

D3: Ideal Partner Profile – Company Profile
  Builder: Run partnernomics-play-define-ideal-partner-profile-company.txt
  Includes: Target company types, firmographic criteria, importance weights

D4: Ideal Partner Profile – Leader Persona
  Builder: Run partnernomics-play-define-ideal-partner-profile-leader.txt
  Includes: Decision-maker demographics, psychographics, importance weights

D5: Strategic Partnering Plan (SPP)
  Builder: Run partnernomics-play-build-strategic-partnering-plan.txt
  Includes: 12 components (goals, approach, SWOT, resources, risk mitigation, etc.)

D6: Non-Binding Term Sheet Template
  Builder: Run partnernomics-play-create-non-binding-term-sheet.txt
  Includes: 8 components (partnership type, value prop, roles, economics, etc.)

D7: First 90-Days Plan Template
  Builder: Run partnernomics-play-design-first-90-days-plan.txt
  Includes: 6 components (roles, governance, goals, metrics, cadence, onboarding)

D8: Partner Program Tracking & Optimization Framework
  Builder: Run partnernomics-play-design-partner-program-dashboard.txt
  Includes: 3 tracking areas (Recruiting, Engagement, Revenue), metrics, dashboards

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STEP 4: PLAY IMPORT (44 Standalone Plays)
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Import all 44 standalone plays from the Plays/ folder.

IMPORT SEQUENCE:
1. Builder Plays First (9 plays):
   - partnernomics-play-build-ideal-customer-profile.txt
   - partnernomics-play-articulate-partnership-context-business-case.txt
   - partnernomics-play-map-partner-ecosystem.txt
   - partnernomics-play-define-ideal-partner-profile-company.txt
   - partnernomics-play-define-ideal-partner-profile-leader.txt
   - partnernomics-play-build-strategic-partnering-plan.txt
   - partnernomics-play-create-non-binding-term-sheet.txt
   - partnernomics-play-design-first-90-days-plan.txt
   - partnernomics-play-design-partner-program-dashboard.txt

2. Library A-B Plays (10 plays):
   - partnernomics-play-readiness-check.txt
   - partnernomics-play-business-case-comparison.txt
   - partnernomics-play-partnership-type-selection.txt
   - partnernomics-play-map-ecosystem-from-icp.txt
   - partnernomics-play-coaching-interview-ipp.txt
   - partnernomics-play-complementarity-assessment.txt
   - partnernomics-play-program-objectives-metrics.txt
   - partnernomics-play-program-first-partners-second.txt
   [Plus 2 more from Library A per 08-play-build-queue.txt]

3. Library C-D-E Plays (15 plays):
   - All C plays (SPP, Term Sheet, Deal Terms)
   - All D plays (Negotiation, Matrix, Wish List, Exclusivity, Contract, Objections)
   - All E plays (Sourcing, Discovery, Shortlist, Scoring, Red Flags)

4. Library F-G Plays (10 plays):
   - All F plays (First 90-Days, Pairing, PBR, Health, Optimization)
   - All G plays (Co-Marketing, One-Pager, Success Story, Report, Service Partner)

IMPORT METHOD:
Each play's ###PLAY SETTINGS### header contains all metadata:
  - TAGS: Apply from 48-tag taxonomy
  - KEYWORDS: Document for search and filtering
  - MILESTONE: Mark TRUE for 6 milestone plays
  - SAVE OUTPUT: Specify which steps produce outputs
  - FRAMEWORKS: Reference appropriate frameworks from catalog

VERIFY AFTER:
✓ All 44 plays imported
✓ Spot-check 5 random plays for complete headers
✓ Verify 6 milestone plays marked correctly
✓ Verify no plays use banned vocabulary (see 00-system-instructions.txt, Section 3)

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STEP 5: PLAYBOOK IMPORT (10 Playbooks)
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Import all 10 playbooks from the Playbooks/ folders.

IMPORT SEQUENCE (MUST BE SEQUENTIAL):

SECTION 1: PLAN YOUR PROGRAM (4 Playbooks — Import in Order)

1. Import Playbook 1: Ideal Customer Profile (ICP)
   Folder: partnernomics-pb01-ideal-customer-profile/
   Wrapper: 00-wrapper.txt
   Per-Play Files: 01 (Partnership Type), 02 (Readiness), 03 (Business Case)
   Status: MILESTONE = "ICP Complete" after all 3 per-play files

2. Import Playbook 2: Ideal Partner Profile (IPP)
   Folder: partnernomics-pb02-ideal-partner-profile/
   Wrapper: 00-wrapper.txt
   Per-Play Files: 5 plays (Ecosystem, Company, Leader, Complementarity, Interview)
   Status: MILESTONE = "Ecosystem Mapped" after ecosystem play

3. Import Playbook 3: Strategic Partnering Plan (SPP)
   Folder: partnernomics-pb03-strategic-partnering-plan/
   Wrapper: 00-wrapper.txt
   Per-Play Files: 5 plays (Objectives, SPP Coaching, Rough Idea, Blind Spots, Program First Check)
   Status: MILESTONE = "SPP Complete" after SPP Coaching play

4. Import Playbook 4: Non-Binding Term Sheet
   Folder: partnernomics-pb04-non-binding-term-sheet/
   Wrapper: 00-wrapper.txt
   Per-Play Files: 2 plays (Term Sheet, Deal Terms)
   Status: MILESTONE = "Term Sheet Ready" after Term Sheet play

[GATE CHECKPOINT: Verify all Section 1 playbooks have MILESTONE COMPLETE status]

SECTION 2: RECRUIT & CLOSE (3 Playbooks — Import in Order)

5. Import Playbook 5: Partner Sourcing
   Folder: partnernomics-pb05-partner-sourcing/
   Wrapper: 00-wrapper.txt
   Per-Play Files: 5 plays (Candidate Gen, Discovery, Shortlist, Scoring, Red Flags)

6. Import Playbook 6: Partner Evaluation
   Folder: partnernomics-pb06-partner-evaluation/
   Wrapper: 00-wrapper.txt
   Per-Play Files: 5 plays (Scoring, Red Flags, Prep Sheet, Discovery, Alternative)

7. Import Playbook 7: Negotiation & Execution
   Folder: partnernomics-pb07-negotiation-execution/
   Wrapper: 00-wrapper.txt
   Per-Play Files: 5 plays (Matrix, Wishes, Exclusivity, Contract, Objections)

SECTION 3: LAUNCH & MANAGE (2 Playbooks)

8. Import Playbook 8: First 90-Days Launch
   Folder: partnernomics-pb08-first-90-days-launch/
   Wrapper: 00-wrapper.txt
   Per-Play Files: 2 plays (First 90-Days Plan, Role-Based Pairing)
   Status: MILESTONE = "90-Days Plan Ready"

9. Import Playbook 9: Partner Business Reviews
   Folder: partnernomics-pb09-partner-business-reviews/
   Wrapper: 00-wrapper.txt
   Per-Play Files: 5 plays (PBR Agenda, Health Summary, PBR Structure, Cadence, Status Reporting)

SECTION 4: SCALE & OPTIMIZE (1 Playbook)

10. Import Playbook 10: Performance Tracking & Optimization
    Folder: partnernomics-pb10-performance-tracking/
    Wrapper: 00-wrapper.txt
    Per-Play Files: 5 plays (Lifecycle Tracking, Optimization, Cycles, Dashboard, Scaling)

IMPORT METHOD:
Each playbook wrapper has ###PLAYBOOK SETTINGS### header with:
  - QLP STEP: (1-10)
  - SECTION: (Plan Your Program, Recruit & Close, Launch & Manage, Scale & Optimize)
  - CHAPTER: (book chapter number from 03-framework-catalog.txt)
  - PLAY SEQUENCE: Ordered list of per-play files
  - GATE: (if applicable, between PB4 and PB5)

VERIFY AFTER:
✓ All 10 playbooks imported with wrappers
✓ All per-play files in correct order within playbooks
✓ Gate checkpoint functional between PB4 and PB5
✓ Spot-check 2 playbook wrappers for complete headers

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STEP 6: EDITION CONFIGURATION (4 Settings)
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Configure the system to enforce the 4-section edition structure.

CONFIGURATION 1: Section Navigation
  Action: Create section groupings in system navigation
  Sections: Plan Your Program | Recruit & Close | Launch & Manage | Scale & Optimize
  Purpose: Guide users through 10-step Quick Launch Program in correct order

CONFIGURATION 2: Gate Checkpoint
  Action: Create "Program First, Partners Second" gate between Section 1 and Section 2
  Trigger: All of PB1, PB2, PB3, PB4 must have MILESTONE COMPLETE status
  Message: "Before recruiting partners, confirm you've completed: ICP, Ecosystem, IPP, SPP, Term Sheet"
  Effect: Block access to PB5-PB10 until gate requirements met

CONFIGURATION 3: Play Tags
  Action: Ensure all 44 plays are tagged with valid tags from 11-tag-list.txt
  Categories: SITUATION (8), AUDIENCE (8), OUTPUT TYPE (10), GOAL (8), EFFORT (3), ROLE (6)
  Purpose: Enable play filtering by role, goal, audience, effort
  Verify: No undefined tags exist; all 48 taxonomy tags are used

CONFIGURATION 4: Ella-Ment References
  Action: Link each builder play to its produced ella-ment
  Examples:
    - Play "Build ICP" → D1 (Partnership Context)
    - Play "Map Ecosystem" → D2 (Partner Ecosystem)
    - [etc. for all 8 custom D-tier ella-ments]
  Purpose: System automatically updates ella-ment when builder play completes

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POST-IMPORT VERIFICATION
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CHECKLIST: Run these verification steps after all imports complete.

SYSTEM FOUNDATION CHECK:
  [ ] System instructions loaded (can reference frameworks, ella-ments, sections)
  [ ] Voice profile active (system output sounds like Brigman: systematic, conversational, executive)
  [ ] System job defined (can articulate "what system does" and "who it's for")
  [ ] Framework catalog loaded (can reference all 26 by number and name)
  [ ] Ella-ment map loaded (can explain all 14 ella-ments and their tiers)

CONFIGURATION CHECK:
  [ ] Edition guide loaded and understood by system
  [ ] Tag taxonomy loaded (no undefined tags in plays)
  [ ] Section list loaded and navigation configured
  [ ] Custom ella-ment instructions loaded
  [ ] 4-section structure visible in system navigation

PLAY IMPORT CHECK:
  [ ] All 44 standalone plays imported
  [ ] Random sample of 5 plays have complete ###PLAY SETTINGS### headers
  [ ] 6 milestone plays identified and marked correctly
  [ ] Builder plays (9) created before library plays (35)
  [ ] No vocabulary violations (no "runtime inputs," "system loads," "the runner," etc.)
  [ ] All 26 frameworks referenced where appropriate

PLAYBOOK IMPORT CHECK:
  [ ] All 10 playbook wrappers imported
  [ ] All per-play files in correct folders and sequence
  [ ] Gate checkpoint functional between Section 1 and Section 2
  [ ] Section 1 playbooks (PB1-PB4) must complete before Section 2
  [ ] Spot-check 2 playbook wrappers for complete headers

ELLA-MENT CHECK:
  [ ] All 6 standard ella-ments (A1/A2, B1/B2, C1/C2) accessible
  [ ] All 8 custom ella-ments (D1-D8) created and linked to builder plays
  [ ] Builder plays produce expected ella-ments
  [ ] Ella-ment dependencies tracked (D3/D4 depend on D2, D5 depends on D3/D4, etc.)

FUNCTIONALITY CHECK:
  [ ] System can run individual plays (test: run Partnership Type Selection play)
  [ ] System can run playbooks in sequence (test: run PB1 with all per-play files)
  [ ] System enforces vocabulary (test: search for banned terms in play content)
  [ ] System understands section structure (test: ask "What section am I in?")
  [ ] System can reference frameworks (test: ask "What is Framework #11?")

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RECOMMENDED FIRST RUN
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To test the system end-to-end, run this sequence:

1. START: PB1 Play 1 (Partnership Type Selection)
   Purpose: Light decision-making play to test system responsiveness
   Expected Output: Partnership type selection framework, 1-2 pages
   Time: 15-20 minutes

2. NEXT: PB1 Play 2 (Readiness Check)
   Purpose: Assessment play to verify system can guide through checklist
   Expected Output: Readiness assessment checklist, 1-2 pages
   Time: 20-30 minutes

3. NEXT: PB1 Play 3 (Business Case Comparison)
   Purpose: Sharpening play to show system can help with business logic
   Expected Output: Business case document, 2-3 pages
   Time: 30-45 minutes

4. THEN: Builder B1 (Build Your Ideal Customer Profile)
   Purpose: First builder play to test ella-ment creation
   Expected Output: ICP Worksheet with firmographic, demographic, psychographic attributes, ~3-5 pages
   Time: 60-90 minutes

5. VERIFY: Check that ICP ella-ment is now filled in system and referenceable by downstream plays

This first run confirms:
  ✓ System can execute plays
  ✓ System creates ella-ments correctly
  ✓ Ella-ments are accessible to downstream processes
  ✓ User can navigate between plays
  ✓ Output is professional and actionable

If this sequence works, the entire system is ready for production.

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TROUBLESHOOTING
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PROBLEM: System doesn't recognize vocabulary ("runtime inputs," "execute," etc.)
SOLUTION: Verify 01-author-voice-profile.txt and 00-system-instructions.txt (Section 3) are loaded
          Check Section 3 of 00-system-instructions.txt for banned vocabulary list
          Re-import voice profile and system instructions if needed

PROBLEM: Framework references not working (system can't find Framework #11)
SOLUTION: Verify 03-framework-catalog.txt is loaded
          Confirm all 26 frameworks are listed in the catalog
          Check that plays reference frameworks by number and name correctly
          Re-import framework catalog if needed

PROBLEM: Builder plays not creating ella-ments
SOLUTION: Verify 04-ella-ment-map.txt is loaded
          Confirm D-tier ella-ments (D1-D8) are defined
          Check that builder plays have correct ella-ment references in headers
          Run builder play again to trigger ella-ment creation

PROBLEM: Gate not enforcing between Section 1 and Section 2
SOLUTION: Verify gate is configured to require ALL Section 1 milestones COMPLETE
          Check that PB1, PB2, PB3, PB4 milestones are marked correctly
          Confirm gate message is displayed when Section 2 is accessed
          Re-configure gate if needed

PROBLEM: Plays don't appear in correct section
SOLUTION: Verify 12-section-list.txt is loaded
          Check that playbooks are assigned to correct sections
          Confirm section navigation is configured correctly
          Re-import section list if needed

PROBLEM: Tags don't work (invalid tags appear in plays)
SOLUTION: Verify 11-tag-list.txt is loaded
          Confirm all 48 tags in taxonomy are valid
          Check plays use only approved tags from taxonomy
          Remove undefined tags from plays if found

PROBLEM: Voice sounds generic, not like Brigman
SOLUTION: Verify 01-author-voice-profile.txt is loaded
          Confirm 00-system-instructions.txt Section 3 (Voice Cascade) is in context
          Run test play and evaluate voice output
          If still generic, re-train system on voice profile

PROBLEM: System doesn't understand "Program First, Partners Second" principle
SOLUTION: Verify 00-system-instructions.txt is loaded
          Check ALWAYS and NEVER rules related to Program First principle
          Confirm gate checkpoint is functional
          Run test prompt asking system to explain principle

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END OF SETUP GUIDE
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Date Created: 2026-02-12
System: Partnernomics Partnership Program Builder
Edition: Standard
Version: 1.0

For questions or issues during setup, consult:
  - 07-system-manifest.txt (file inventory and system overview)
  - 08-play-build-queue.txt (play specifications and dependencies)
  - 09-playbook-build-queue.txt (playbook specifications and sequencing)
  - 00-system-instructions.txt (behavioral rules and guardrails)

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