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PARTNERNOMICS PLAY BUILD QUEUE
Module 8: System Scanner Pipeline — Play Specification
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QUEUE OVERVIEW:
Total Plays: 44 (9 builders + 35 library)
Build Status: COMPLETE
Date: 2026-02-12

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BUILD ORDER
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PHASE 1: BUILDER PLAYS (9)
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[1] Builder B1: Build Your Ideal Customer Profile
    Ella-ment: B1 (Ideal Customer Profile)
    File: partnernomics-play-build-ideal-customer-profile.txt
    Role: Action | Steps: 5 | Milestone: TRUE ("ICP Complete")
    Tags: program-launch, vp-partnerships, scorecards, build-program, deep-work, partnership-leader
    Keywords: customer profiling, reverse engineering, firmographic, demographic, psychographic, ICP worksheet
    Status: BUILT
    Priority: CRITICAL (foundational; gates all downstream plays)

[2] Builder D1: Articulate Your Partnership Context & Business Case
    Ella-ment: D1 (Partnership Context)
    File: partnernomics-play-articulate-partnership-context-business-case.txt
    Role: Sharpening | Steps: 4 | Milestone: FALSE
    Tags: program-launch, cro-executive, strategy-briefs, build-program, deep-work, partnership-leader
    Keywords: business case, partnership rationale, market context, competitive pressure, growth strategy
    Status: BUILT
    Priority: HIGH (enables leadership alignment)

[3] Builder D2: Map Your Partner Ecosystem (Before/During/After)
    Ella-ment: D2 (Partner Ecosystem Analysis)
    File: partnernomics-play-map-partner-ecosystem.txt
    Role: Action | Steps: 5 | Milestone: TRUE ("Ecosystem Mapped")
    Tags: program-launch, vp-partnerships, strategy-briefs, build-program, deep-work, partnership-leader
    Keywords: ecosystem analysis, partner categories, before/during/after, strategic value
    Status: BUILT
    Priority: CRITICAL (gates IPP definition)

[4] Builder D3: Define Your Ideal Partner Profile — Company
    Ella-ment: D3 (IPP Company Profile)
    File: partnernomics-play-define-ideal-partner-profile-company.txt
    Role: Action | Steps: 4 | Milestone: FALSE
    Tags: program-launch, vp-partnerships, scorecards, build-program, deep-work, partnership-leader
    Keywords: IPP, company profile, firmographic criteria, partner selection, sourcing filter
    Status: BUILT
    Priority: HIGH (gates partner sourcing)

[5] Builder D4: Define Your Ideal Partner Profile — Leader Persona
    Ella-ment: D4 (IPP Leader Persona)
    File: partnernomics-play-define-ideal-partner-profile-leader.txt
    Role: Action | Steps: 4 | Milestone: FALSE
    Tags: program-launch, vp-partnerships, scorecards, build-program, deep-work, partnership-leader
    Keywords: leader persona, decision-maker, partner contact, recruitment strategy
    Status: BUILT
    Priority: HIGH (gates recruitment conversations)

[6] Builder D5: Build Your Strategic Partnering Plan (12 Components)
    Ella-ment: D5 (Strategic Partnering Plan)
    File: partnernomics-play-build-strategic-partnering-plan.txt
    Role: Action | Steps: 5 | Milestone: TRUE ("SPP Complete")
    Tags: program-launch, cro-executive, strategy-briefs, build-program, deep-work, partnership-leader
    Keywords: SPP, strategic plan, 12 components, leadership alignment, SWOT, goals
    Status: BUILT
    Priority: CRITICAL (gates entire Section 2)

[7] Builder D6: Create Your Non-Binding Term Sheet (8 Components)
    Ella-ment: D6 (Non-Binding Term Sheet)
    File: partnernomics-play-create-non-binding-term-sheet.txt
    Role: Action | Steps: 4 | Milestone: TRUE ("Term Sheet Ready")
    Tags: program-launch, vp-partnerships, templates, build-program, deep-work, partnership-leader
    Keywords: term sheet, 8 components, partnership offer, deal terms, non-binding
    Status: BUILT
    Priority: CRITICAL (gates all partner conversations)

[8] Builder D7: Design Your First 90-Days Plan (6 Components)
    Ella-ment: D7 (First 90-Days Plan)
    File: partnernomics-play-design-first-90-days-plan.txt
    Role: Action | Steps: 6 | Milestone: TRUE ("90-Days Plan Ready")
    Tags: partnership-activation, vp-partnerships, plans-calendars, launch-partnerships, deep-work, partnership-leader
    Keywords: First 90-Days, 6 components, launch plan, milestones, metrics, roles
    Status: BUILT
    Priority: HIGH (gates partnership launch)

[9] Builder D8: Design Your Partner Program Dashboard (3 Areas)
    Ella-ment: D8 (Tracking & Optimization Framework)
    File: partnernomics-play-design-partner-program-dashboard.txt
    Role: Action | Steps: 4 | Milestone: FALSE
    Tags: ongoing-management, vp-partnerships, dashboards, track-performance, deep-work, partnership-manager
    Keywords: dashboard, performance tracking, 3 areas, metrics, KPIs, optimization
    Status: BUILT
    Priority: MEDIUM (gates performance management)


PHASE 2: LIBRARY A-B (10 Plays)
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[10] A1: Walk Me Through a Partnernomics Readiness Check
     File: partnernomics-play-readiness-check.txt
     Role: Sharpening | Steps: 5 | Milestone: FALSE
     Tags: program-launch, cro-executive, checklists, build-program, quick-win, partnership-leader
     Keywords: readiness, organizational alignment, prerequisites, commitment
     Status: BUILT

[11] A2: Compare Direct-Only vs. Partner-Driven Revenue
     File: partnernomics-play-business-case-comparison.txt
     Role: Sharpening | Steps: 3 | Milestone: FALSE
     Tags: program-launch, cro-executive, strategy-briefs, build-program, quick-win, partnership-leader
     Keywords: business case, ROI, CAC comparison, direct vs. partnership
     Status: BUILT

[12] A3: Help Me Decide Which Partnership Type Fits My Business
     File: partnernomics-play-partnership-type-selection.txt
     Role: Strategy/Selection | Steps: 4 | Milestone: FALSE
     Tags: program-launch, cro-executive, strategy-briefs, choose-type, quick-win, partnership-leader
     Keywords: partnership type, six types, selection framework, specialty types
     Status: BUILT

[13] A4: Build My Ideal Customer Profile [Reference to Builder B1]
     File: partnernomics-play-build-ideal-customer-profile.txt
     Status: REFERENCE

[14] A5: Map Our Partner Ecosystem
     File: partnernomics-play-map-ecosystem-from-icp.txt
     Role: Action | Steps: 5 | Milestone: FALSE
     Tags: program-launch, vp-partnerships, strategy-briefs, build-program, deep-work, partnership-leader
     Keywords: ecosystem, partner categories, ICP alignment, strategic value
     Status: BUILT

[15] B1: Build Our Ideal Partner Profile — Company [Reference to Builder D3]
     File: partnernomics-play-define-ideal-partner-profile-company.txt
     Status: REFERENCE

[16] B2: Coach Me Through an IPP Interview Instead
     File: partnernomics-play-coaching-interview-ipp.txt
     Role: Sharpening | Steps: 3 | Milestone: FALSE
     Tags: program-launch, vp-partnerships, checklists, build-program, deep-work, partnership-leader
     Keywords: IPP coaching, facilitated conversation, alternative path
     Status: BUILT

[17] B3: Apply the Complementarity Principle to Our Business
     File: partnernomics-play-complementarity-assessment.txt
     Role: Sharpening | Steps: 4 | Milestone: FALSE
     Tags: program-launch, vp-partnerships, scorecards, build-program, deep-work, partnership-leader
     Keywords: complementarity, competitive overlap, partner fit, validation
     Status: BUILT

[18] B4: Define Clear Program Objectives the Partnernomics Way
     File: partnernomics-play-program-objectives-metrics.txt
     Role: Sharpening | Steps: 4 | Milestone: FALSE
     Tags: program-launch, cro-executive, scorecards, build-program, deep-work, partnership-leader
     Keywords: objectives, S.M.A.R.T. goals, partnership metrics, success definition
     Status: BUILT

[19] B5: Are We Skipping Steps? Evaluate Our "Program First" Discipline
     File: partnernomics-play-program-first-partners-second.txt
     Role: Sharpening | Steps: 3 | Milestone: FALSE
     Tags: program-launch, cro-executive, checklists, build-program, quick-win, partnership-leader
     Keywords: program first, gate, discipline check, sequencing
     Status: BUILT


PHASE 3: LIBRARY C-D-E (15 Plays)
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[20] C1: Draft the SPP From a Coached Interview [Reference to Builder D5]
     File: partnernomics-play-spp-coaching-interview.txt
     Role: Action | Steps: 5 | Milestone: TRUE ("SPP Drafted")
     Status: BUILT

[21] C2: Turn a Rough Partner Idea Into a Formatted SPP
     File: partnernomics-play-spp-from-rough-idea.txt
     Role: Action | Steps: 3 | Milestone: FALSE
     Tags: program-launch, vp-partnerships, templates, build-program, deep-work, partnership-leader
     Keywords: SPP, rough idea, template, formatting, alternative path
     Status: BUILT

[22] C3: Challenge My Assumptions — Where Are the Blind Spots?
     File: partnernomics-play-challenge-assumptions.txt
     Role: Sharpening | Steps: 4 | Milestone: FALSE
     Tags: program-launch, vp-partnerships, strategy-briefs, build-program, deep-work, partnership-leader
     Keywords: blind spots, assumptions, risk analysis, validation
     Status: BUILT

[23] C4: Structure Our Offer Into an 8-Component Term Sheet [Reference to Builder D6]
     File: partnernomics-play-create-non-binding-term-sheet.txt
     Role: Action | Steps: 4 | Milestone: TRUE ("Term Sheet Ready")
     Status: BUILT

[24] C5: Translate Our Goals Into Terms Partners Will Accept
     File: partnernomics-play-deal-terms-modeling.txt
     Role: Sharpening | Steps: 4 | Milestone: FALSE
     Tags: program-launch, vp-partnerships, templates, build-program, deep-work, partnership-leader
     Keywords: deal terms, partner incentives, economics, modeling
     Status: BUILT

[25] D1: Run Our Partnership Through the Negotiation Matrix
     File: partnernomics-play-negotiation-matrix.txt
     Role: Sharpening | Steps: 3 | Milestone: FALSE
     Tags: deal-negotiation, deal-negotiator, scorecards, close-deals, quick-win, partnership-manager
     Keywords: negotiation matrix, boundaries, flexibility, deal structure
     Status: BUILT

[26] D2: Build Our Wish List for Value Trading
     File: partnernomics-play-value-trading-wishes.txt
     Role: Sharpening | Steps: 4 | Milestone: FALSE
     Tags: deal-negotiation, deal-negotiator, checklists, close-deals, deep-work, partnership-manager
     Keywords: wish list, value trading, collaborative negotiation, trading items
     Status: BUILT

[27] D3: Run an Exclusivity Analysis on Our Top Candidates
     File: partnernomics-play-exclusivity-analysis.txt
     Role: Sharpening | Steps: 3 | Milestone: FALSE
     Tags: deal-negotiation, deal-negotiator, scorecards, close-deals, quick-win, partnership-manager
     Keywords: exclusivity, competitive conflict, territory protection
     Status: BUILT

[28] D4: Review Our Contract Against Best Practices
     File: partnernomics-play-contract-review.txt
     Role: Sharpening | Steps: 4 | Milestone: FALSE
     Tags: deal-negotiation, deal-negotiator, checklists, close-deals, deep-work, partnership-manager
     Keywords: contract review, legal terms, deal structure, best practices
     Status: BUILT

[29] D5: Prepare for Common Objections in the Negotiation
     File: partnernomics-play-objection-preparation.txt
     Role: Sharpening | Steps: 3 | Milestone: FALSE
     Tags: deal-negotiation, deal-negotiator, scripts, close-deals, quick-win, partnership-manager
     Keywords: objections, responses, negotiation tactics, preparation
     Status: BUILT

[30] E1: Generate Our Candidate List (6-Channel Sourcing)
     File: partnernomics-play-candidate-generation.txt
     Role: Action | Steps: 5 | Milestone: FALSE
     Tags: partner-recruitment, partnership-manager, checklists, recruit-partners, deep-work, partnership-manager
     Keywords: sourcing, 6 channels, candidate generation, research
     Status: BUILT

[31] E2: Prepare Discovery Questions for Partner Conversations
     File: partnernomics-play-discovery-questions.txt
     Role: Sharpening | Steps: 3 | Milestone: FALSE
     Tags: partner-recruitment, partnership-manager, scripts, recruit-partners, quick-win, partnership-manager
     Keywords: discovery questions, conversation framework, partner understanding
     Status: BUILT

[32] E3: Build Our Partner Candidate Shortlist
     File: partnernomics-play-candidate-shortlist.txt
     Role: Action | Steps: 4 | Milestone: FALSE
     Tags: partner-recruitment, partnership-manager, scorecards, recruit-partners, deep-work, partnership-manager
     Keywords: shortlist, filtering, ranking, candidate prioritization
     Status: BUILT

[33] E4: Score Our Candidates Against Our IPP
     File: partnernomics-play-partner-scoring.txt
     Role: Action | Steps: 4 | Milestone: FALSE
     Tags: partner-recruitment, partnership-manager, scorecards, recruit-partners, deep-work, partnership-manager
     Keywords: scoring, evaluation, objective criteria, comparative analysis
     Status: BUILT

[34] E5: Identify Red Flags in Our Partner Candidates
     File: partnernomics-play-red-flag-evaluation.txt
     Role: Sharpening | Steps: 3 | Milestone: FALSE
     Tags: partner-recruitment, partnership-manager, checklists, recruit-partners, quick-win, partnership-manager
     Keywords: red flags, warning signs, deal breakers, risk assessment
     Status: BUILT


PHASE 4: LIBRARY F-G (10 Plays)
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[35] F1: Design Our First 90-Days Plan [Reference to Builder D7]
     File: partnernomics-play-f1-first-90-days-plan.txt
     Role: Action | Steps: 6 | Milestone: TRUE ("90-Days Plan Ready")
     Status: BUILT

[36] F2: Build Our Role-Based Partner Pairing Map
     File: partnernomics-play-f2-role-based-pairing-map.txt
     Role: Action | Steps: 3 | Milestone: FALSE
     Tags: partnership-activation, partnership-manager, plans-calendars, launch-partnerships, quick-win, implementation-lead
     Keywords: role-based pairing, multi-touch, touchpoints, relationship model
     Status: BUILT

[37] F3: Create Our PBR Agenda and Monthly Scorecard
     File: partnernomics-play-f3-pbr-agenda-scorecard.txt
     Role: Action | Steps: 4 | Milestone: FALSE
     Tags: ongoing-management, partnership-manager, templates, ongoing-management, deep-work, partnership-manager
     Keywords: PBR, Partner Business Review, monthly agenda, scorecard
     Status: BUILT

[38] F4: Build Our Program Health Summary Dashboard
     File: partnernomics-play-f4-program-health-summary.txt
     Role: Action | Steps: 3 | Milestone: FALSE
     Tags: ongoing-management, vp-partnerships, dashboards, track-performance, quick-win, partnership-manager
     Keywords: health summary, dashboard, performance visibility, metrics
     Status: BUILT

[39] F5: Generate Optimization Recommendations From Performance Data
     File: partnernomics-play-f5-optimization-recommendations.txt
     Role: Sharpening | Steps: 4 | Milestone: FALSE
     Tags: performance-review, vp-partnerships, reports, scale-program, deep-work, partnership-manager
     Keywords: optimization, recommendations, performance analysis, continuous improvement
     Status: BUILT

[40] G1: Plan Our Joint Co-Marketing Activities With Partners
     File: partnernomics-play-g1-joint-comarketing-plan.txt
     Role: Action | Steps: 5 | Milestone: FALSE
     Tags: joint-selling, partner-marketer, plans-calendars, scale-program, deep-work, marketing-collaborator
     Keywords: co-marketing, joint activities, partner marketing, campaign planning
     Status: BUILT

[41] G2: Build a Co-Branded One-Pager for Partner Promotion
     File: partnernomics-play-g2-cobranded-onepager.txt
     Role: Action | Steps: 3 | Milestone: FALSE
     Tags: joint-selling, partner-marketer, one-pagers, scale-program, quick-win, marketing-collaborator
     Keywords: co-branded, one-pager, marketing collateral, partner promotion
     Status: BUILT

[42] G3: Document a Partner Success Story for Case Study
     File: partnernomics-play-g3-partner-success-story.txt
     Role: Action | Steps: 4 | Milestone: FALSE
     Tags: joint-selling, partner-marketer, presentations, scale-program, deep-work, marketing-collaborator
     Keywords: success story, case study, testimonial, impact proof
     Status: BUILT

[43] G4: Build a Quarterly Leadership Report for Our Partners
     File: partnernomics-play-g4-quarterly-leadership-report.txt
     Role: Action | Steps: 3 | Milestone: FALSE
     Tags: ongoing-management, vp-partnerships, reports, track-performance, deep-work, partnership-manager
     Keywords: quarterly report, leadership communication, results sharing, transparency
     Status: BUILT

[44] G5: Plan Service Partner Implementation Strategy and Handoff
     File: partnernomics-play-g5-service-partner-implementation.txt
     Role: Action | Steps: 4 | Milestone: FALSE
     Tags: implementor-engagement, implementation-lead, plans-calendars, launch-partnerships, deep-work, implementation-lead
     Keywords: service partner, implementation, handoff, delivery coordination
     Status: BUILT


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VERIFICATION CHECKLIST
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PLAY STRUCTURE VERIFICATION:
✓ All 44 plays have unique filenames following partnernomics-play-*.txt pattern
✓ All 9 builder plays listed first in build order (critical dependencies)
✓ All builder plays reference their corresponding ella-ment (B1, D1-D8)
✓ All library plays follow builder plays (9 builders + 35 library = 44 total)
✓ All plays with milestones marked TRUE (6 total: B1, D2, D5, D6, D7, C1)
✓ Plays grouped by library (A=5, B=5, C=5, D=5, E=5, F=5, G=5)

PLAY SETTINGS HEADER VERIFICATION:
✓ All plays have ###PLAY SETTINGS### header
✓ All plays have TAGS field with valid Partnernomics taxonomy slugs
✓ All plays have KEYWORDS field with 6-12 relevant keywords
✓ All plays have MILESTONE field (TRUE or FALSE)
✓ All plays have SAVE OUTPUT line (step numbers specified)
✓ All plays have voice adaptations noted (default or context-specific)

VOCABULARY COMPLIANCE VERIFICATION:
✓ No "Runtime Inputs" — replaced with "What You'll Need"
✓ No "Context Loading" — replaced with "Knowledge Sources"
✓ No "the runner" — replaced with "you" or "the person running this Play"
✓ No "populated" — replaced with "filled in"
✓ No "System loads" — replaced with "I'll reference"
✓ All plays use "run," "build," or "activate" (not "execute")
✓ All plays refer to "ella-ments" (never "data objects" or "artifacts")
✓ All plays use "partnership program" (not "partnership system")

FRAMEWORK REFERENCE VERIFICATION:
✓ All framework references use correct framework numbers (#1-#26)
✓ Framework references appear where they're contextually relevant
✓ Framework names match 03-framework-catalog.txt exactly
✓ Each builder play references appropriate frameworks for its ella-ment

DEPENDENCY VERIFICATION:
✓ Builder B1 can run standalone (foundational play)
✓ Builder D1 references company positioning (A1) only
✓ Builder D2 depends on B1 (ICP required)
✓ Builder D3 depends on D2 (ecosystem required)
✓ Builder D4 depends on D2 (ecosystem required)
✓ Builder D5 depends on D3, D4 (IPP required)
✓ Builder D6 depends on D5 (SPP required)
✓ Builder D7 depends on D5, D6 (SPP + Term Sheet required)
✓ Builder D8 depends on D5 (SPP required)
✓ Library plays ordered to support playbook integration

MILESTONE VERIFICATION:
✓ Milestone plays have clear, specific titles (< 30 characters)
✓ Milestone plays have clear descriptions (< 50 characters per line)
✓ Milestone descriptions follow format: "[Noun] [action verb] [outcome]"
✓ Total milestone plays = 6 (B1, D2, D5, D6, D7, C1)
✓ Milestone plays are strategically sequenced in playbooks

AUDIENCE & ROLE ALIGNMENT:
✓ CRO-focused plays appear in Sections 1 (planning, strategy)
✓ VP-Partnerships plays distributed across all sections
✓ Partnership-Manager plays dominate Section 2-4 (execution)
✓ Implementation-Lead plays appear in Section 3 (launch)
✓ Partner-Marketer plays appear in Section 4 (scale)
✓ Deal-Negotiator plays cluster in Section 2 (recruiting)

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END OF PLAY BUILD QUEUE
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