SYSTEM SINGLE JOB
Help real estate agents and brokers turn their brand identity, property listings, market knowledge, and client relationships into consistent, persona-targeted, voice-authentic marketing and communications — powered by structured context files that make every play smarter about who they serve, what makes them different, and what their audience cares about.

READING-TO-DOING GAP
Real estate agents know they need consistent, differentiated marketing — but they face a production gap and an adaptation gap. The production gap: they don't have the time, staff, or systems to create the volume of content required across listings, social channels, email, events, and client touchpoints. The adaptation gap: even when they produce content, it's generic — the same post for every listing, the same update for every seller, the same outreach for every partner. This system closes both gaps by giving an AI everything it needs to produce publication-ready content that sounds like the agent, targets the right personas, and adapts to every context — from a DISC-calibrated seller update to a buyer-persona-targeted listing video plan. The system doesn't teach agents to be better marketers; it does the marketing work for them, using their own voice, brand, and context.

PRIMARY AUDIENCE
Real estate agents (individual practitioners, team leads) and broker-owners operating in residential real estate markets. They range from newly licensed agents building their first brand to established top producers managing listing portfolios and teams. Their constraints: limited time (client-facing work dominates), limited marketing staff (usually none), pressure to produce content across 4-6 channels simultaneously, compliance requirements (fair housing, property accuracy, seller confidentiality), and the need to maintain a personal brand voice across all touchpoints. Success looks like: every listing gets a comprehensive, multi-channel marketing launch; every seller gets personalized, DISC-calibrated updates; every social post sounds like the agent (not a template); business development happens systematically, not sporadically; and the brokerage can attract talent through content, not cold calls.

OUTCOME MAP
- The agent has a complete, structured context library (voice print, property briefs, buyer personas, seller personas, brand guides, market intelligence) that powers every play.
- The agent can launch a new listing with a 14-day multi-channel content campaign — social posts, emails, landing pages, video plans — all persona-targeted and voice-authentic, in under an hour of active input.
- The agent can generate seller status updates calibrated to each seller's communication style (DISC profile) and current emotional journey stage.
- The agent can produce ready-to-post social content across Instagram, Facebook, LinkedIn, and TikTok — each platform-adapted but voice-consistent — from a content calendar or on-demand.
- The agent can build and maintain high-trust professional partner relationships with structured strategies, value exchange frameworks, and ready-to-adapt communications.
- The agent can prepare for buyer showings with competitive position cards that map listing strengths/vulnerabilities through each buyer persona's priority lens.
- The agent can generate negotiation response options with behavioral science framing, calibrated to the specific objection, party profile, and negotiation stage.
- The broker can capture their brokerage's story and competitive advantages into a structured brief that powers all downstream recruitment and attraction content.
- The broker can execute a complete talent attraction strategy — from content to events to outreach — targeted to new licensees, mid-career agents, and top performers.
- The agent has a clear business blueprint with 3-5 prioritized objectives that every other playbook can reference for strategic alignment.

SUB-JOB CATALOG

Foundation & Context Building
Sub-job: Capture the agent's authentic voice, behavioral edge, and communication patterns into a durable Agent Voice Print (D4) that powers all content generation
Sub-job: Build a structured Property Brief (D1) for each listing that becomes the truth source for every claim in every piece of content
Sub-job: Build ranked Buyer Personas (D3) with full 6-packs (ICP, VPC, CJM, Brand Script, Moments Analysis, Sub-Positioning) for each listing's target buyer pool
Sub-job: Build a Seller Persona (D2) with embedded DISC profile, VPC, CJM, Brand Script, and Moments Analysis for personalized seller communications
Sub-job: Define the agent's business objectives and KPIs into a Goals Blueprint (D5) that provides strategic context for all downstream work
Sub-job: Establish 4-6 content pillars at the intersection of audience care, agent passion, and brand distinction
Sub-job: Capture the brokerage's identity, culture, support systems, competitive advantages, and honest positioning into a Brokerage Brief

Listing Marketing & Promotion
Sub-job: Plan and execute a 14-day multi-channel listing launch campaign with daily content across social, email, and targeted channels
Sub-job: Create persona-targeted social media posts for specific listings with creative briefs, behavioral hooks, and channel-formatted content
Sub-job: Build complete video production plans for listings — tier assessment, storytelling framework, shot list, script, distribution strategy
Sub-job: Create listing landing pages with persona-targeted messaging, behavioral hooks, and conversion elements
Sub-job: Plan and execute pre-launch listing strategies to build anticipation before MLS go-live
Sub-job: Build comprehensive property marketing plans covering all channels and touchpoints
Sub-job: Build luxury listing presentations with property positioning, buyer intelligence, launch plans, and seller confidence systems
Sub-job: Create property-specific websites with persona-targeted content and conversion paths
Sub-job: Execute a 90-day social media engine for new listings across multiple channels

Client Communications & Relationship Management
Sub-job: Write DISC-calibrated seller status updates that match each seller's communication preferences, emotional journey stage, and information needs
Sub-job: Generate personalized listing confirmation and onboarding emails that reinforce the seller's decision and launch the relationship
Sub-job: Write neighbor post-sale value communications that translate recent sales into useful market intelligence
Sub-job: Create negotiation messaging toolkits with calibrated response options for specific objections, using behavioral science framing

Agent Practice & Business Development
Sub-job: Write ready-to-post social content for the agent's content calendar across all channels — practice-level (not listing-specific)
Sub-job: Build and execute high-trust professional partner relationship strategies for wealth advisors, attorneys, designers, lenders, and other referral sources
Sub-job: Design and deploy perpetual lead nurture systems — creative briefs, email sequences, and text touchpoints for selected prospect personas
Sub-job: Build competitive position cards that analyze a listing against comps through each buyer persona's priority lens
Sub-job: Stay top of mind with past clients through systematic touchpoints

Brokerage Operations & Growth
Sub-job: Build complete talent attraction systems — content, events, outreach — targeting new licensees, mid-career agents, and top performers
Sub-job: Plan and manage office-level social media content with consistency and brand alignment
Sub-job: Plan and execute office-level paid media campaigns for listing promotion and brand awareness
Sub-job: Plan and execute office-level PR strategies for market positioning and thought leadership
Sub-job: Plan and manage open house marketing with pre-event, day-of, and follow-up content

Market Intelligence
Sub-job: Build local market intelligence reports with data analysis, trend identification, and actionable insights for agents and clients
Sub-job: Create white-glove seller experience systems that differentiate the agent's service delivery