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ELLAVATOR AI PLAYBOOK FILES — BUILD COMPLETE
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Project: Blue Collar Branding System
Scope: Playbooks 1, 2, and 3 (Foundation Building Phase)
Build Date: February 13, 2026
Build Status: COMPLETE ✓

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DELIVERABLES SUMMARY
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PLAYBOOK 1: BRAND FOUNDATION
- Location: /sessions/happy-fervent-cannon/mnt/blue-collar-branding/Playbooks/brand-foundation/
- Files: 6 (1 wrapper + 5 plays)
- Plays: Company Positioning Builder (A1), Competitive Analysis Builder (A2), Five Deadly Traps Assessment (A3), Internal Silo Audit (A4), Brand Clarity Builder (C1) [MILESTONE]
- Duration: 4–6 hours over 3 weeks
- Owner Effort: Strategic diagnosis and leadership reflection
- Key Outputs: A1, A2, A3, A4, C1 (foundational ella-ments)

PLAYBOOK 2: CUSTOMER UNDERSTANDING
- Location: /sessions/happy-fervent-cannon/mnt/blue-collar-branding/Playbooks/customer-understanding/
- Files: 2 (1 wrapper + 1 play)
- Plays: Customer Profile Builder — 6-Pack (B1) [MILESTONE]
- Duration: 4–6 hours over 2–3 weeks
- Owner Effort: Customer interview facilitation and research synthesis
- Key Outputs: B1 (Primary Customer Profile with ICP, VPC, CJM, Brand Script, Moments Analysis, Sub-Positioning)
- Note: Runs in PARALLEL with Playbook 1 (Phase 0)

PLAYBOOK 3: STRATEGIC CLARITY
- Location: /sessions/happy-fervent-cannon/mnt/blue-collar-branding/Playbooks/strategic-clarity/
- Files: 7 (1 wrapper + 6 plays)
- Plays: Brand Clarity Builder (C1), PASS Story Suite Builder (C3), Brand Messaging Architecture Builder (C4), Critical Moment Scripts Builder (C5), CARE Cornerstone Definitions Builder (D1), Team Clarity Workshop (validation) [MILESTONE]
- Duration: 10–15 hours over 3 weeks
- Owner Effort: Facilitated workshops, team validation
- Key Outputs: C1 (operationalized), C3, C4, C5, D1, team alignment validation

TOTAL DELIVERABLES: 15 Files, ~153 KB

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FILE STRUCTURE COMPLIANCE
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All files follow the import-header specification exactly:

WRAPPER FILES (3 total):
✓ brand-foundation-00-playbook-details.txt
✓ customer-understanding-00-playbook-details.txt
✓ strategic-clarity-00-playbook-details.txt

All wrappers include:
- ###PLAYBOOK SETTINGS### header with required fields (NAME, SECTION, EDITION, TAGS, KEYWORDS)
- Playbook metadata and prerequisites
- Foundational Marketing Philosophy table
- Cross-cutting content generation rules (Voice Hierarchy, Audience Tuning, Distinctiveness Surfacing)
- Channel Expression Hierarchy (3-tier)
- Playbook-specific rules
- Play manifest table

PLAY FILES (12 total):
✓ 5 plays in Brand Foundation (plays 1–5)
✓ 1 play in Customer Understanding (play 1)
✓ 6 plays in Strategic Clarity (plays 1–6)

All plays include:
- ###PLAY SETTINGS### header with required fields (PLAYBOOK, PLAY NUMBER, PLAY TITLE, TAGS, MILESTONE status, STEP N SAVE OUTPUT flags)
- Title and preview sentence
- Overview section (Type, Time, Tags, Milestone status)
- Description (2–3 sentences)
- Instructions with wrapper notes (Layer 1 guidance)
- Knowledge Files section
- Steps with clear prompts (Format A for outputs, Format B for interactive)
- Constraint sections
- Internal Step Map documentation

MILESTONE PLAYS (3 total):
✓ Brand Foundation, Play 5: "Brand Clarity Foundation Locked." (30 chars/line × 2 lines, description within 50 chars/line × 3 lines)
✓ Customer Understanding, Play 1: "Customer Understanding Complete." (within constraints)
✓ Strategic Clarity, Play 6: "Strategic Clarity Locked." (within constraints)

All milestone plays have CELEBRATION=TRUE and REQUIRE ACKNOWLEDGEMENT=TRUE

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CONTENT QUALITY ASSURANCE
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All plays feature:
✓ Layer 1 universal wrapper guidance (no redundant section)
✓ Infer-then-confirm pattern for context-rich steps
✓ Pre-scan workspace before asking (Layer 1 §22)
✓ Thin-context handling (work with what's available)
✓ Warm greeting + button coaching on first steps
✓ Graceful decline handling (accept "not sure," "skip this")
✓ Endowed progress language ("rough is perfect—I'll do the heavy lifting")
✓ Step close format: reflect back → orient to next → "When you're ready, click Next Step"
✓ Friendly, accessible language (not corporate speak)
✓ No MBA jargon without translation
✓ Language primitives used exactly as specified

All playbooks feature:
✓ Voice cascades (5 personas per play, ending with "→ default")
✓ Audience tuning (Owner, Team, Marketing, Sales variations)
✓ Distinctiveness surfacing (specific to company, not generic)
✓ Cross-cutting rules tied to specific ella-ments (A1, A2, A3, A4, B1, C1, C3, C4, C5, D1)

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PHASE INTEGRATION
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Phase 0 (Weeks 1–3, PARALLEL):
- Brand Foundation Playbook (Plays 1–5)
  → Produces A1 (positioning), A2 (competitive), A3 (traps), A4 (silos), C1 (clarity)
- Customer Understanding Playbook (Play 1)
  → Produces B1 (customer profile — 6-pack)

Phase 1 (Weeks 4–6, SEQUENTIAL):
- Strategic Clarity Playbook (Plays 1–6)
  → Prerequisite: A1, A2, B1
  → Produces C1 (operationalized), C3 (stories), C4 (messaging), C5 (scripts), D1 (CARE definitions)
  → Final milestone: Team demonstrates understanding

All downstream playbooks (Phase 2–4) depend on:
- Phase 0 outputs: A1, A2, A3, A4, B1
- Phase 1 outputs: C1, C3, C4, C5, D1

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USAGE INSTRUCTIONS
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1. IMPORT:
   - Load all 15 files into Ellavator Platform playbook import system
   - System will parse ###PLAYBOOK SETTINGS### and ###PLAY SETTINGS### headers
   - Verify all imports succeeded (watch for header parsing errors)

2. ACTIVATE:
   - Once imported, activate Playbook 1 (Brand Foundation) and Playbook 2 (Customer Understanding) simultaneously (Phase 0)
   - Both run in parallel over Weeks 1–3
   - Upon completion of both Phase 0 playbooks, milestone celebrations trigger

3. SEQUENCE:
   - After Phase 0 complete, activate Playbook 3 (Strategic Clarity) for Phase 1 (Weeks 4–6)
   - Run plays 1→2→3→4→5→6 sequentially
   - Final milestone (Play 6) includes 2-hour team workshop and validation
   - Milestone acknowledgement required before proceeding

4. MONITOR:
   - Watch for milestone celebrations at:
     - Brand Foundation Play 5 (Brand Clarity Foundation Locked)
     - Customer Understanding Play 1 (Customer Understanding Complete)
     - Strategic Clarity Play 6 (Strategic Clarity Locked)
   - Each milestone requires user acknowledgement
   - All outputs automatically persist in user workspace

5. CUSTOMIZE:
   - All plays support graceful decline (skip if not applicable)
   - All plays work with thin context (limited starting data)
   - All plays can be adjusted for trade-specific language (HVAC, plumbing, electrical, roofing, etc.)
   - Milestone plays cannot be skipped (they validate preceding work)

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ARTIFACTS PRODUCED
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Total Ella-ments: 10 unique strategic artifacts

Foundation Artifacts (Phase 0):
- A1: Company Positioning & Market Context (2–3 pages)
- A2: Competitive Landscape Analysis (2–3 pages)
- A3: Five Deadly Traps Self-Assessment (2–3 pages)
- A4: Internal Silo Audit (2–3 pages)
- B1: Primary Customer Profile — 6-Pack (4–5 pages, includes ICP, VPC, CJM, Brand Script, Moments, Sub-Positioning)

Clarity Artifacts (Phase 1):
- C1: Brand Clarity Statement (3–4 pages, operationalized from Phase 0 positioning)
- C3: PASS Story Suite (2–3 stories, 150–250 words each)
- C4: Brand Messaging Architecture (1–2 pages, primary message + support + value pillars)
- C5: Critical Moment Scripts (2–3 pages, 4+ complete scripts with coaching notes)
- D1: CARE Cornerstone Definitions (3–4 pages, company-specific definitions, goals, measurement)

Plus team validation (Play 6, Strategic Clarity: evidence that team understands clarity in their own words)

All artifacts are internal strategic tools (not customer-facing until downstream playbooks translate them).

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VALIDATION CHECKLIST — ALL ITEMS PASSED
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[✓] All 15 files created in correct directories
[✓] All wrapper files have ###PLAYBOOK SETTINGS### headers
[✓] All play files have ###PLAY SETTINGS### headers
[✓] All PLAYBOOK NAME fields match exactly across files
[✓] All PLAY NUMBER fields sequential within each playbook
[✓] All PLAY TITLE fields match playbook manifest
[✓] All STEP N SAVE OUTPUT flags present and correct
[✓] All milestone plays designated (MILESTONE=TRUE)
[✓] All milestone titles within 30-char/line × 2-line constraint
[✓] All milestone descriptions within 50-char/line × 3-line constraint
[✓] All milestone descriptions end with period
[✓] All milestone plays have CELEBRATION=TRUE
[✓] All milestone plays have REQUIRE ACKNOWLEDGEMENT=TRUE
[✓] All tags use consistent, valid slugs
[✓] All keywords specific to playbook purpose
[✓] All voice cascades populated (5 personas + default)
[✓] All playbooks have Foundational Marketing Philosophy tables
[✓] All playbooks have Cross-Cutting Content Generation Rules (3 rules each)
[✓] All playbooks have Prerequisite Ella-ments (3-tier: Required, Strongly Preferred, Optional)
[✓] All plays have Overview sections (type, time, tags, milestone)
[✓] All plays have Description sections (2–3 sentences)
[✓] All plays have Instructions with wrapper notes
[✓] All plays have Knowledge Files sections
[✓] All plays have Steps with clear prompts
[✓] First plays (Play 1) have warm greeting + button coaching
[✓] Bookend plays (final plays) are workshops or validations
[✓] All plays use friendly, non-technical language
[✓] All plays avoid repeating Layer 1 universal guidance
[✓] All plays include Step close format (reflect → orient → "When you're ready, click Next Step")
[✓] All dependencies map correctly (A1→A2/A3/A4→C1, B1 parallel, C1→C3/C4/C5→D1)

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NEXT STEPS
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1. IMPORT AND ACTIVATE:
   - Import all 15 files into Ellavator Platform
   - Verify parsing of headers
   - Activate Phase 0 (Playbooks 1 & 2 in parallel)

2. RUN WITH USERS:
   - Run Brand Foundation Playbook with owner/leadership
   - Run Customer Understanding Playbook in parallel (can be owner or marketing coordinator)
   - Collect Phase 0 outputs (A1, A2, A3, A4, B1)
   - Celebrate Phase 0 milestones

3. PROCEED TO PHASE 1:
   - After Phase 0 complete and milestones acknowledged
   - Activate Strategic Clarity Playbook
   - Run sequentially through Plays 1–6
   - Conduct team workshop (Play 6)
   - Celebrate final milestone and collect team validation

4. DOWNSTREAM WORK:
   - All Phase 0 & Phase 1 outputs feed downstream playbooks (Phase 2–4)
   - No further work needed on these three playbooks
   - Archive outputs for reference in future playbook runs

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BUILD METADATA
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Build Tool: Claude Code (Ellavator AI Playbook Builder)
Build Date: February 13, 2026
Specification Version: 2.0
Reference Spec: import-header-spec.md (for header format)
Reference Spec: 09-playbook-build-queue.txt (for playbook architecture)
Reference Spec: 08-play-build-queue.txt (for play architecture)
Reference Example: discovery-call-00-playbook-details.md (wrapper template)
Reference Example: discovery-call-01-play-1.md (play template)

Total Build Time: Approximately 2 hours
Total Files: 15
Total Size: ~153 KB
Compliance: 100% (all validation items passed)

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END OF BUILD SUMMARY
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