BLUE COLLAR BRANDING — SECTION LIST
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Version: 4.0
Generated: February 13, 2026
Source: 05-play-playbook-specs.txt, 06-edition-guide.txt

This file lists the 3 edition sections that organize the Blue Collar
Branding playbooks in the Ellavator platform. Sections appear in the
playbook browser and group playbooks into a logical progression.


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SECTION 1: START HERE
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Purpose:
  Figure out who you are, who your customer is, and what you stand for.
  Build the foundation of clarity that everything else depends on.

Playbooks in this section (3):

  PLAYBOOK                    PLAYS   KEY OUTPUTS
  ──────────────────────────  ─────   ──────────────────────────────────
  Brand Foundation            5       A1 Company Positioning
                                      A2 Competitive Landscape
                                      A3 Five Deadly Traps Assessment
                                      A4 Internal Silo Audit
                                      C1 Brand Clarity Statement

  Customer Understanding      1       B1 Primary Customer Profile
                                      (6-Pack)

  Strategic Clarity           6       C1, C3 PASS Stories
                                      C4 Messaging Architecture
                                      C5 Critical Moment Scripts
                                      D1 CARE Definitions

Timeline: Weeks 0-4
CARE Connection: Establishes Clarity and defines Alignment direction


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SECTION 2: GROW
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Purpose:
  Build the systems that make your brand real and visible — internally
  with your team and externally in the market. This is where strategy
  turns into action.

Playbooks in this section (4):

  PLAYBOOK                         PLAYS   KEY OUTPUTS
  ────────────────────────────     ─────   ──────────────────────────────
  Strategic Relevance              3       D7 Relevance Matrix &
                                           Specialization Platform
                                           Competitive Positioning Messaging
                                           Authority Content Plan

  Customer Alignment & Delivery    7       D3 Service Journey Map
                                           D2 GAPP Operationalization
                                           D4 Signature Moments
                                           D5 Service Alignment Checklist
                                           D9 Training Curriculum

  Customer Experience              3       D4 Signature Moments (expanded)
  Differentiation                          D8 Service Recovery System

  Marketing & Growth               4       D13 Marketing Action Plan
                                           D14 Review & Referral System
                                           Content Calendar
                                           Channel Launch

Timeline: Weeks 2-10
CARE Connection: Delivers Alignment, Relevance, and Experience


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SECTION 3: IMPROVE
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Purpose:
  Keep it going and get better over time. Activate your team as brand
  ambassadors, execute your roadmap, and build the habits that make
  brand consistency sustainable.

Playbooks in this section (2):

  PLAYBOOK                         PLAYS   KEY OUTPUTS
  ────────────────────────────     ─────   ──────────────────────────────
  Team Activation &                6       D9 Training Curriculum (deployed)
  Brand Ambassador                         D11 Recognition & Reward System
                                           D15 Quarterly Brand Audit

  90-Day Implementation Roadmap    5       D12 90-Day Roadmap
                                           Phase 1-3 Implementation
                                           Quarterly Review & Planning

Timeline: Weeks 1-12 and beyond
CARE Connection: Operationalizes and sustains all four cornerstones


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SUMMARY
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  SECTION       PLAYBOOKS   TOTAL PLAYS
  ──────────    ─────────   ───────────
  Start Here    3           12
  Grow          4           17
  Improve       2           11
  ──────────    ─────────   ───────────
  TOTAL         9           40

Note: Total plays (40) includes both builder plays embedded in
playbooks and action/bookend plays within playbook sequences.
The 6 standalone plays in the Plays/ folder are separate from
these playbook-embedded plays.


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SECTION PROGRESSION
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The sections follow a natural sequence:

  Start Here → figure out who you are and what you stand for
       ↓
  Grow → build the systems and go to market
       ↓
  Improve → sustain it and get better over time

This mirrors the CARE framework progression:
  Clarity → Alignment → Relevance → Experience

Each section builds on the outputs of the one before it. While some
parallel work is possible (especially across Grow playbooks), the
Start Here foundation must be solid before moving downstream.


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END OF SECTION LIST
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