BLUE COLLAR BRANDING — TAG LIST ================================ Version: 3.0 Generated: February 12, 2026 Source: 05-play-playbook-specs.txt, 06-edition-guide.txt This file lists every tag used across the Blue Collar Branding system. Tags enable filtering and search in the Ellavator platform. All slugs are lowercase with hyphens — use them exactly as shown. ================================================================================ CATEGORY 1: STRATEGY (10 tags) ================================================================================ Purpose: Tags for plays and playbooks focused on strategic thinking, positioning, and foundational brand decisions. SLUG DISPLAY NAME DESCRIPTION ──────────────────── ──────────────────────── ────────────────────────────── foundation Foundation Core identity and baseline work that everything else builds on strategy Strategy Strategic thinking, planning, and decision-making plays diagnosis Diagnosis Assessment and diagnostic work — finding problems before solving them clarity Clarity CARE Cornerstone 1 — who the company is and what it stands for brand Brand Brand identity, character, and expression work messaging Messaging Core messages, value props, and communication hierarchy storytelling Storytelling Customer narratives, PASS stories, and brand stories positioning Positioning Market position, competitive differentiation, and specialization market-focus Market Focus Market analysis, customer targeting, and geographic or service focus relevance Relevance CARE Cornerstone 3 — standing out in ways customers care about ================================================================================ CATEGORY 2: OPERATIONS (8 tags) ================================================================================ Purpose: Tags for plays and playbooks focused on service delivery, team alignment, and customer experience execution. SLUG DISPLAY NAME DESCRIPTION ──────────────────── ──────────────────────── ────────────────────────────── operations Operations Service delivery processes, checklists, and operational standards customer-experience Customer Experience End-to-end customer journey and interaction design training Training Team training, skill building, and curriculum development alignment Alignment CARE Cornerstone 2 — making sure delivery matches brand promises delivery Delivery Service delivery consistency and quality standards experience Experience CARE Cornerstone 4 — creating memorable moments customers talk about moments Moments Signature moments design and execution — the experiences that set you apart differentiation Differentiation What makes the customer experience distinctive vs. competitors ================================================================================ CATEGORY 3: GROWTH (7 tags) ================================================================================ Purpose: Tags for plays and playbooks focused on customer acquisition, marketing execution, and revenue growth. SLUG DISPLAY NAME DESCRIPTION ──────────────────── ──────────────────────── ────────────────────────────── marketing Marketing Marketing strategy, channel selection, and campaign planning growth Growth Revenue growth, customer acquisition, and business development revenue Revenue Revenue-focused planning, ROI tracking, and budget allocation channels Channels Marketing channel selection, optimization, and management content Content Content creation, calendars, and authority building customer-intelligence Customer Intelligence Customer research, profiling, and data-driven insight profiling Profiling Customer profile development across multiple lenses (ICP, VPC, CJM, etc.) ================================================================================ CATEGORY 4: ACTIVATION (8 tags) ================================================================================ Purpose: Tags for plays and playbooks focused on team activation, implementation, and continuous improvement. SLUG DISPLAY NAME DESCRIPTION ──────────────────── ──────────────────────── ────────────────────────────── team-activation Team Activation Turning team members into brand ambassadors through structured training culture Culture Building brand-aligned team culture and shared values motivation Motivation Recognition, rewards, and engagement systems that reinforce brand behavior continuous-improvement Continuous Improvement Ongoing refinement through audits, reviews, and quarterly planning implementation Implementation Putting plans into action with timelines, owners, and deadlines project-management Project Management Roadmap creation, milestone tracking, and phased execution roadmap Roadmap 90-day and quarterly planning with weekly deliverables execution Execution Getting things done — moving from strategy to results ================================================================================ ADDITIONAL PLAY-LEVEL TAGS (from individual play specs) ================================================================================ These tags appear on individual plays but not on playbook wrappers. They provide more specific filtering within playbooks. SLUG DISPLAY NAME USED BY ──────────────────── ──────────────────────── ────────────────────────────── competitive-analysis Competitive Analysis Competitive Analysis Builder assessment Assessment Five Deadly Traps Assessment diagnostic Diagnostic Traps Assessment, Invisibility Gap Analysis framework Framework CARE Cornerstone Definitions behavioral-framework Behavioral Framework GAPP Operationalization narrative Narrative PASS Story Suite, Generate PASS Story communication Communication Critical Moment Scripts, Brand Messaging One-Pager consistency Consistency Brand Character, Touchpoint Expression Guide multi-channel Multi-Channel Touchpoint Expression Guide mapping Mapping Service Journey Map quality Quality Service Alignment Checklist, Process Checklists credibility Credibility Customer Alignment Profile customer-retention Customer Retention Service Recovery System daily-ritual Daily Ritual Morning Huddle Format baseline Baseline Invisibility Gap Analysis reference Reference Brand Messaging One-Pager local-seo Local SEO Build Local Marketing Machine reputation Reputation Review & Referral System measurement Measurement Quarterly Brand Audit ================================================================================ SUMMARY ================================================================================ CATEGORY TAG COUNT ──────────────────── ───────── Strategy 10 Operations 8 Growth 7 Activation 8 Play-Level (extra) 19 ──────────────────── ───────── TOTAL UNIQUE TAGS 52 Note: The 4 main categories (33 tags) cover all playbook wrappers and most play-level tagging. The 19 additional play-level tags provide finer-grained filtering for individual plays within playbooks. All tags should be configured in the platform's tag system for complete filtering capability. ================================================================================ END OF TAG LIST ================================================================================